Best Practices For Google Business Profile Posts

3 Best Practices For Google Business Profile Posts

In today’s fast-paced world, where people are bombarded with information from every possible source, it is important to craft content that is concise and to the point. This is especially true when it comes to your Google Business Profile posts. More often than not, your visitors will only see the first ten words of your post before deciding whether or not to read on.

To help you make the most of your Google Business Profile, we’ve compiled a list of best practices to follow. By adhering to these guidelines, you can ensure that your content is both effective and engaging for your target audience. So whether you’re just starting out or you’re looking to improve your existing posts, these tips will help you get the most out of your Google Business Profile posts.

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Engaging content

Google Business Profiles have become essential in the world of digital marketing. The key to achieving success in this realm is to craft intriguing content that engages with potential customers.

One cannot understate the significance of every interaction with potential clients, as likes, shares, and comments can mean the difference between success and failure. Crafting compelling posts requires time and effort, but the rewards are worth it.

Therefore, it’s crucial to create tailored and personalized posts that resonate with your target market. Fortunately, there are a myriad of ways to make your content stand out and captivate your audience. 

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Engaging product content

One effective way to make the most of this digital asset is by posting your products directly to your profile’s Products tab. This provides an opportunity to create a comprehensive and customizable listing for each of your products, complete with a brief product description and pricing information.

Although it’s important to note that most standard Google Business Profile posts expire after only a week, this rule doesn’t apply to product posts – they’re an exception! – which stay visible in reverse chronological order over time.

And as an added perk, whenever you publish a new product post, it will show up front and center in the knowledge panel, grabbing viewers’ attention and positioning your business ahead of the competition in the digital landscape.

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    Adding links to your profile

    Adding links to a Google Business profile can provide several benefits for businesses.

    Firstly, it can help improve search engine rankings by providing more opportunities for potential customers to find and visit the business’s website.

    Secondly, it enables customers to easily access the business’s website or other important pages, such as their menu or booking system, without having to search for them separately.

    Thirdly, it can help establish the business’s credibility and legitimacy by providing links to their social media profiles, reviews, and other third-party platforms.

    Lastly, it can help businesses track and analyze their online traffic by providing data on how many people are accessing their website through their Google Business profile.

    Overall, incorporating links into a Google Business profile is a simple and effective way for businesses to enhance their online presence and attract more customers.


    **Extra tip** When you are scrolling your social media timeline and see a business’ posts, pause with their post on your screen for a minimum of 10 seconds. Algorithms know how long you look at a post. When you choose to stay longer, it signals that it is a high-quality post and is an easy way to support a friend’s small business for free!


    Creating a concise description

    Creating a concise description for Google Business profiles is crucial for marketing a business online. Google crafts its summary carefully for each company, maintaining a consistent voice throughout the platform.

    Ensure that the summary includes keywords and does not duplicate any information in the business profile. You can have a short description of your products and services, as well as photos and videos to help prospective clients learn more about your company and products.

    A concise description should include the most important information in the shortest possible amount of characters. A detailed Google My Business post is approximately 1500 characters long, so it is essential to keep it as short as possible.

    A title should also convey the critical aspects of the post in an appealing way. Remember that posts will not be visible forever, so you must frequently post and ensure that your post captures attention and informs potential customers.


    Google Business Profile optimization involves taking advantage of all available features and tools that Google offers for businesses to showcase their products/services to potential customers. It starts by claiming the Google Business Profile which includes filling out all relevant details such as address, phone numbers, business hours, website links and adding photos of the business, staff, and products.

    Proper optimization of Google Business Profile can enhance SEO rankings, boost customer loyalty and ultimately increase revenue for the business.

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