If you have a local business, you should create a Google Business Profile and take advantage of the free listing attributes. You can list various attributes to attract customers. Milk Bar has an excellent Business Profile, complete with photos. Other businesses can follow their lead and create a well-optimized profile as well.
Here are three Reasons To Use Google Business Profiles.
Benefits of a Google Business Profile for local SEO
1: more website traffic
One of the first reasons To Use Google business profiles is if you’re looking to boost your local SEO. This profile can help you gain exposure to your target market. Google wants to provide consumers with the best possible experience, so it tries to deliver the most relevant search results. This means that an Italian restaurant’s Google Business Profile is unlikely to appear when someone is searching for Mexican restaurants.
An optimized profile can lead to more clicks, visits, and calls.
2: Post updates and sales
The second reason to use Google Business Profiles is to update its customers on the latest updates, new products, events, and more.
There are also several ways to share news, photos, and videos with your customers.
For example, you can write a new post to promote your newest dessert. You could also post a photo of the dessert item in the photo gallery. Many business owners find it easier to update their Google Business Profile instead of updating their website to keep clients up-to-date on daily happenings.
3: it’s free and easy
The final reason to use Google Business profile is that it is a free, great source for finding local businesses, so why not sign up for a free account and see if you can take advantage of its free Business Profile? Almost 86% of people search for a business through Google Maps, and the Google Local Pack feature shows multiple locations related to the search. People can interact with your business on their profile page when they find your business.
How to claim your Google Business Profile
Manage your Google Business Profile for free with a few clicks. Whether you run multiple locations or have one, you’ll need to update the information listed on your profile regularly.
- First, you’ll need a Gmail account.
- visit business.google.com
- Log in to your Google account
- Search for your business
- Google will then ask you to verify the ownership of the account via postcard of phonecall
- Type in the verification code
- You’re all set!
To manage your business, Google your business or visit business.google.com. this will take you to the Google Business Profile page, where you can make any necessary changes.