Here are five branding and website design tips to help you stand out from the crowd. Whether you are looking to start a site for a new brand or working on redesigning your current website, many factors need to be considered when designing (re) a company site.
Branding is the process of creating a unique image for your business that will set you apart from competitors. It includes everything from logo design to color choices and how you present yourself online.
Suppose your web designer is not focused on building a website that is both beautiful and responsive to mobile devices. In that case, your company is missing a golden opportunity to drive repeat visits and get your brand out in front.
Create a Logo That’s Uniquely Yours.
A good logo should reflect who you are as a company and what makes you different from other companies in your industry. If you’re unsure where to start, use a website like 99Designs.com to find inspiration.
Before designing your logo, you must research your company’s goals extensively. Keep brand atmosphere in mind when reading logo design tips, and take a moment to consider what each logo makes you feel. Your business logo design should be a memorable piece of art that effectively communicates your brand’s message.
Take different elements from your logo design, such as colors, typefaces, and styles, and consider how you might be able to incorporate them in other places within your use case. If your logo design includes text, whether part of your logo or as a tagline, you will have to consider the legibility in different uses.
Choose a Color Scheme That Works For You.
There’s no right or wrong color scheme when designing a website. Specific colors tend to work better than others. For example, red makes people feel more energetic and excited, while blue feels calm and relaxed. Before diving deep into a website color scheme or creating your site design, it is essential to understand the target audience of your site and brand colors.
You may want to use a color scheme generator to choose the best color scheme for your company’s website. As you work on harmonizing your color scheme, there are several design tools that you can use to better assess specific color palettes for websites and figure out which ones will work best for you. Having your color palette readily available for whoever is making design choices at your company could save you significant time and energy at later stages of designing a site.
Add Visual Interest with Graphics and Photos.
If you asked me about ways to make your website look more professional, I would always say the #1 thing that I would always recommend is using better images throughout your site. Choosing photos tailored for a unique area on your site helps ensure you use the design elements to their full potential. Images that feature actual people or products help make your site seem more authentic.
Many databases on the web have royalty-free images that you can use for free. Highly-quality images can improve your site’s appearance and functionality. Photos are not the only types of visual images you can use on your pages. Good image usage is essential to a harmonious web design and helps visitors feel better.
Include Social Media Links
Ensure you include social media links throughout your website so people can share your content with friends. Sharing your work on social media increases visibility and helps build your brand’s online reputation.
These links and buttons allow your site visitors and viewers to easily share your content with their social media connections and networks. Any serious site visitor should follow the social media links to get quick and easy access to common information, periodic updates, and breaking news related to your products or services. One way to increase website traffic from social media is by using links in social media posts, which leads the user to your company’s Web domain.
Incorporate a Call To Action.
A call to action (CTA) encourages visitors to take a particular action. It’s usually found at the end of a web page or blog post. For example, “Click here to learn more” or “Sign up now.”
Since these buttons are usually linked to the primary goal of your website, paying attention to how they are designed can boost conversions and your goal completion metrics for the site.
Placing them in visible locations, like the top of the webpage, can result in higher landing page conversions, as users are more likely to notice a CTA button and act. CTAs are typically linked to a webpage where a user can take additional action, so be sure to have considered the next step in your onboarding of new clients.
Summary: 5 Branding and Website Design Tips to Help You Stand Out from the Crowd
Five branding and website design tips help you stand out from the crowd. With branding and website design, consistency is key. To achieve consistency day after day and year after year, you need to make a plan. Before you start any branding project, ensure you understand your business’s goals, culture, ideal clients, and what imagery will attract them to you and your services.
If you would talk to me about your business branding and website design, feel free to reach out via my easy five-minute contact form.