Once you open your new business you will receive dozens and dozens of advertising and marketing offers. If you are trying to find as many ways to stretch your dollar while still getting results, start with your Google My Business Page. With your Google My Business Page, potential customers will have an easier time finding your business when they need your product or service.
Google My Business is your way to register your company with Google directly. When you register your business on Google My Business your location has a higher likelihood of showing up at the top of search results and map listings. When you register your business you are telling Google’s algorithm what kind of business you are, where you are located, and how to contact you. If you already have a website, it can help you link your online identities (social media, website, business listings) for Google.
Not many business owners realize that Google ‘localizes’ search results. Search engines know where the searcher is located and will show results closest to the location where they are searching. If you are a brick and mortar store, you will want to sure as many locals know who you are, what you sell, and where they can buy your products.
Note: you will need a google/ gmail account to set up the business listing
Google has created an easy interface which will ask you a series of questions about your business. First, you will need to enter your business name.
If you do not have a physical, brick-and-mortar business, click “I deliver goods and services to my customers.” A second question will appear confirming you do not have a physical location and will show the region you service, and not a mailing address on the map.
Otherwise, just enter your businesses physical address.
If you have a brick and mortar location, you will need to confirm that the marker is correctly placed on the map.
On a few occasions I have had difficulty with this step. You may need to reload the page if you cannot get the address and map to sync
Make sure the number that you enter is your business number. To publish your Google My Business listing, you will need a code mailed or texted to confirm the information is correct.
Note: Highlighted in the blue box- Google My Business can create a basic website for you. If you do not have a website, you can use this as a temporary business website.
Google will ask how you would like to receive a confirmation code for your business listing. If you opt for a text or phone call you will receive your code in minutes. If you opt to have a postcard mailed to your business it will take roughly five business days to receive your code.
No matter if you get your code right away or have to wait a few days, you should go through each step highlighted in the blue box. Listings with complete information often fare better in search results
After you’ve set up your profile and entered all of your contact information and photos, it will take a few days to go live. Once live, your clients will be able to leave reviews for your business or service. The more (positive) reviews you can get from your customers, the better you will appear when compared to your competitors. You will also have the opportunity to see how often your listing is shown to searchers and how often they “click to call” or “visit your website.” The insights offered are invaluable when you are trying to determine where your advertising and marketing dollars are best spent.