When considering establishing an online presence for your small business, it can be a daunting task to navigate through the broad array of website builders at your disposal.
Luckily, there are several high-quality and user-friendly options that can help you launch a professional and effective website. These include Wix, Squarespace, Shopify, and Weebly, which each present various advantages and drawbacks, depending on your specific needs and preferences.
By selecting one of these website building platforms, you can simplify the process of creating and launching the website for your small business.
Each platform has its own unique selling points, and diving into each of them will help you make an informed decision and choose the best option for your business. So, get ready to explore your options and get your business on its way to a successful online presence!
Squarespace is an ideal website builder for small businesses with its user-friendly interface that allows for easy customization of your site’s design. Your website will look amazing not just on desktop but on mobile devices as well as it is optimized for Google.
What makes Squarespace stand out are its 91 templates that showcase a professional edge to your site. However, don’t mistake extensive features for complicated.
Squarespace offers a host of features such as email and social media marketing tools, a template library, analytics dashboard, and a knowledge center, all of which are user-friendly and perfect for small businesses of all kinds. All in all, Squarespace strikes that perfect balance between form and function, offering small businesses a way to build a website that looks great, is easy to use, and has all the right features.
If you’re looking for a website builder that can seamlessly integrate an e-commerce platform, then Squarespace is definitely worth looking into. With its impressive built-in e-commerce functionality, you can sell anything from physical items to digital downloads and services. You’ll have access to a shopping cart for all your products, allowing you to manage your inventory and keep track of your sales with ease. What’s more, you won’t have to worry about any pesky transaction fees, as Squarespace charges a one-time fee for using their payment processor.
But that’s not all that Squarespace has to offer for your small business’s website needs. With its user-friendly content management system, you can easily update your blog or make necessary changes on the go without having to hire a professional web developer. And if you ever find yourself struggling with any aspect of the website building process, Squarespace’s helpful Zoom sessions are available to guide you through any issues.
However, there are some things to keep in mind when using Squarespace. While there are templates available for beginners, more advanced features are somewhat limited. For instance, the basic price plan doesn’t provide abandoned cart functionality, which can hinder your efforts to recover lost revenue. Additionally, page content may take a few seconds to load, so be aware that your website speed may be affected.
Wix is an excellent website builder for small businesses, but it is not suitable for everyone. Wix has good support, and it is staffed by a team of experts who are on call 24/7 to resolve any issues. This lets you focus on your business rather than worrying about security. Unlike other website builders, Wix’s support does not require you to enable security features, and you’ll get them automatically.
Easy to use and intuitive. It guides you through the steps of creating your site and even offers premade designs.
Social media marketing and SEO tools. With these tools, you can send posts on a schedule or automatically when users take certain actions on your site.
Wix’s page templates also come with basic SEO. Using the Wix SEO Wiz, you can easily optimize your site for search engines.
The free plan from Wix comes with limitations, such as a 2GB bandwidth limit. The best-paid plan includes unlimited bandwidth, but the free plan has limited features.
Shopify is a commerce-focused website builder that features an intuitive interface and a platform geared towards product details. It offers comprehensive guides on setting up your inventory, customer information, tax rates, and more. The site also features a 24/7 customer support team and an active online community forum.
Shopify is one of the best small business website builders available. Its drag-and-drop website editor is easy to use and has more than 100 free and premium themes suited to the type of business you run. It has a premium plan that starts at $13 per month and offers more features and support.
Shopify also offers templates streamlined for e-commerce, which are simple to use and intuitive, allowing beginners to build a site quickly. Another popular option is GoDaddy, which sells web hosting and domain names. It offers a website builder with a very easy-to-use interface and mobile-optimized features.
Shopify has a defined user base and offers a number of features. However, the price is a bit above the market average. Its basic plan costs $29 per month, while the “Standard” plan costs $79 per month, offering more features, including gift cards and staff accounts. A $50 jump from basic to standard is hard to justify. For added convenience, you can also choose the $299 monthly plan.
The Weebly small business website builder is an easy-to-use platform for building websites. It doesn’t require coding knowledge and offers a drag-and-drop editor to create the site. Users can also drag widgets onto the page. However, users shouldn’t expect a large range of customization options.
The Weebly small business website builder has several pre-made page templates that you can use to build your website. You can also customize the theme in a few simple steps. First, you need to create a page. You can do this by navigating to the Pages menu in the Classic Editor.
The Weebly small business website builder provides you with advanced statistics about your visitors. While they are not as comprehensive as Google Analytics, they are sufficient for most small businesses. Additionally, you can remove Weebly branding and add your favicon. It also comes with a free domain name.
If you are a serious business, you can get Weebly’s Professional plan. This plan lets you list items for sale and turns your website into an online store. However, you have to pay 3% of the total sales. The Professional plan also offers additional features, including a search box and video background.
Although Weebly isn’t the best website builder for advanced designers, it’s a decent option for beginners. The site’s code isn’t the cleanest, but the price is very competitive. You’ll pay less than you would with other website builders and get a much more flexible site for your money.
Weebly has numerous apps that enhance your website. Some are built by the company itself, while others are built by third parties. The Code Block app, for example, allows you to display code that’s formatted for easy reading. This app can be useful for creating a tutorial site or a website that showcases programming. Weebly also offers apps for almost every plan, and paid plans come with a real domain name. However, free plans are hosted on a subdomain.
The Weebly small business website builder has a few limitations. It’s not scalable and is not a long-term solution for large businesses. If you want your website to be popular on search engines, Weebly isn’t the best option for you.