what is the best website builder

What Is The Best Small Business Website Builder?

Looking for the best small business website builder, but don’t know where to start? It’s understandable to be overwhelmed by the broad array of website builders currently available online today. You see and hear commercials about different builders, and how it’s so easy to get started. You may wonder, “Is it actually that easy?” or “But what’s the catch?”

Today I’ll discuss three of the most popular options for do-it-yourself website builders. We will discuss Squarespace, Wix, Shopify, and Weebly today. It is still worth researching website builders such as Webflow and WordPress, but those are often best utilized by a more experienced designer.

If you choose to select one of the three basic website builders, you can simplify the process of creating and launching the website for your small business. Each platform has its own unique selling points, today’s article will help you make an informed decision and choose the best option for your business. 

So, get ready to explore your options and get your business on its way to a successful online presence!

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The clean and Easy Benefits of Squarespace

Squarespace is an ideal website builder for small businesses. It has a user-friendly interface that allows for easy customization of your site’s design. When you start your account, you just click a button that says “create website.” 

You then choose a template that has the features and functionality. It will then ask you a few questions to help populate the template with information about your business. Next you will have an opportunity to update your website colors and font to match your brands style guide. An out-of-the-box template on Squarespace will look amazing not just on desktop but on mobile devices. 

Squarespace offers features such as email and social media marketing tools, a stock photography library, an analytics dashboard, and search engine optimization accessibility. All in all, Squarespace strikes that perfect balance between form and function, offering small businesses a way to build a website that looks great, is easy to use, and has all the right features.

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Squarespace Is Always Changing

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Squarespace 7.1, their most recent update, has a few quirks. The biggest issue I find with the most recent update is the difficulty of customizing your mobile view. If you don’t need to make any changes to the template, you will often find no issues with Squarespace. However, if you want to make some significant customizations it can make a mobile site look messy. When you go in to organize the mess, it can disrupt your desktop view. I find this pretty frustrating and feel that it will also frustrate many novice web designers.

Squarespace makes consistent updates, and I hope that they troubleshoot this issue in their next update. One of their main benefits is that it’s customizable, without providing an overwhelming amount of options. You can still make a fantastic website with Squarespace, but I want to make sure I highlight this one issue that can be maddening at times.

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    Building Highly Customizable Websites on Wix

    Next, let’s chat about Wix. Wix is an excellent website builder for small businesses, but it is not suitable for everyone. There are a lot of fantastic templates that you can choose from after you start your account. You will be asked a series of questions about your business, and the functionality you’d like to have in your new site. Then you will see a series of templates listed from best fit to more general templates. 

    Once you open the editor, you’ll find that it is pretty easy to update the text, photos, color pallet, and fonts. However, unlike other editors, you can drag and drop elements anywhere on the page. This can offer you the top level of customization, but can also make things cluttered and confusing if you don’t know what you’re doing. 

    Wix has the best support among web builders if you get in trouble. Their customer service team is staffed by a team of experts who are on call 24/7. If you don’t want to contact customer service, you can use their knowledge center, or take one of their video courses on how to use the builder efficiently.

    Email Marketing

    One of the things I enjoy about Wix is how they have fully built out their platform to help business owners do more, in one place. You can add a newsletter subscription box, or a free lead generator to your website. Inside the website, you can design emails to send to your subscribers and see the analytics all in your Wix dashboard.

    Online Booking

    Not many website-building platforms have integrated online booking capabilities as seamlessly as Wix. You can add the online booking tab directly to your site, adjust the look and feel, and customize the calendar settings. You can add appointment types like recurring classes, one-time appointments, or a bundle of classes. You can choose to have customers pay for the appointment/ class online, or in person. 

    Search Engine Optimization

    Wix’s page templates also come with basic search engine optimization (SEO). Using the Wix SEO Wizard, you can easily optimize your site for search engines. It is an easy checklist that walks you through the most common ways to make your website stand out above the competition on search engines. If you don’t know what to write or do in a certain step, there are full articles to walk you through the process. 

    Shopify's E-Commerce Website Builder

    Shopify is a commerce-focused website builder that features an intuitive interface and a platform geared towards product details. If you are a store that focuses on selling products and not services, Shopify is a great option. It offers comprehensive guides on setting up your inventory, customer information, tax rates, and more. 

    Shopify is one of the best small business website builders available. Its drag-and-drop website editor is easy to use and has more than 100 free and premium themes suited to the type of business you run. The site also features a 24/7 customer support team and an active online community forum.

    Shopify also offers templates streamlined for e-commerce, which are simple to use and intuitive, allowing beginners to build a site quickly. However, if you’re looking for more extensive customizations and functionality beyond e-commerce you may find Shopify limiting. 

    Overall, if you run a product-focused business, Shopify makes it easy to get online and start selling.

    Building with Weebly

    The Weebly small business website builder is an easy-to-use platform for building websites. It doesn’t require coding knowledge. Users can also drag widgets such as text boxes, informational cards, and images onto the page. However, users shouldn’t expect a large range of customization options.

    The Weebly has several pre-made page templates that you can use to build your website. You can also customize the theme in a few simple steps. First, you need to create a page. You can do this by navigating to the Pages menu in the Classic Editor.

    If you are an e-commerce business, you may find it like to know that Weebly is owned by Square which is a popular point-of-sale system. This makes it easy to sync your brick-and-mortar checkout system with your website. You can enable online ordering if you are a restaurant owner, or handle your inventory online and in person on the same platform.

    The Weebly small business website builder has several pre-made page templates that you can use to build your website. You can also customize the theme in a few simple steps. First, you need to create a page. You can do this by navigating to the Pages menu in the Classic Editor.

    The Weebly small business website builder provides you with advanced statistics about your visitors. While they are not as comprehensive as Google Analytics, they are sufficient for most small businesses. Additionally, you can remove Weebly branding and add your favicon. It also comes with a free domain name.

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    The Downside of Weebly

    Weebly isn’t the best website builder for advanced designers, it’s a decent option for beginners. It gives you enough options to make a clean and easy website. However, it doesn’t allow you a lot of additional options beyond the basics. This can be a win if you don’t want to overcomplicate the process. If you want to make a highly customized website, you will find Weebly restrictive, and it isn’t the best choice. 

    Although Weebly isn’t the best website builder for advanced designers, it’s a decent option for beginners. The site’s code isn’t the cleanest, but the price is very competitive. You’ll pay less than you would with other website builders and get a much more flexible site for your money.

    Weebly has numerous apps that enhance your website. Some are built by the company itself, while others are built by third parties. The Code Block app, for example, allows you to display code that’s formatted for easy reading. This app can be useful for creating a tutorial site or a website that showcases programming. Weebly also offers apps for almost every plan, and paid plans come with a real domain name. However, free plans are hosted on a subdomain.

    The Weebly small business website builder has a few limitations. It’s not scalable and is not a long-term solution for large businesses. If you want your website to be popular on search engines, Weebly isn’t the best option for you.


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    These four website-building platforms each have unique strengths and weaknesses. Between these four builders, you will find one that meets your small business’s unique needs.. Squarespace is best for businesses wanting a modern website with easy editing, Wix for small businesses requiring customizable options, Shopify for all-in-one e-commerce solutions, and Weebly for easy setup and affordability. It’s important to understand their strengths to pick the best option for your business.

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