The number one reason you should use Bing Places is to register your business directly with the Bing search engine and increase the visibility of your business online. The best news is that it is free to list and optimize your business listing!
Let’s jump into the benefits, how to get listed, and how you can optimize your listing!
Bing’s Places service is a great tool to help people find your business online. It lets users search for your business based on its name and location. It also allows users to add specific details about your business. For example, you can add a URL for your restaurant menu or order page or even set prices.
Bing Places for Business is Bing’s answer to Google Business Profile account. Like Google My Business, Bing Places for Business guarantees that your listing is authenticated and accurate. Your listing will appear more prominently in search results if you have a verified listing. And because Bing sources most of its businesses from general listings, it’s important to confirm your listing on Bing to get the most out of it.
It’s similar to Google Business Profiles, which lets you manage your listing online or through an app. Both sites allow you to update your information, add images, link to social media, and access data on search impressions.
Bing is the second most popular search engine, and by registering your business on bing, you can gain popularity with your target audience in the organic search results. Bing is a search engine that receives more than a billion monthly visits. Most Bing users are under 45 years old, and 56% are male. More than half of them use the search engine for brand discovery, while 38% of Bing users do so for product research.
As a result, your business will show up in the search results for people searching for your products and services. Additionally, you can associate your company with creative things like coupons and discounts.
Another benefit of listing on Bing is that you can manage your listing from anywhere, and you can integrate your listing with your Facebook page. This will allow people to find you, increasing your visibility and your business’s chances of profiting. Bing Places is widely used in the US and UK. It’s completely free to use and has a lot of features, including the ability to manage multiple listings.
To get your listing approved on Bing, you must verify your business. This can be done by phone or sending a postcard with a verification code. This code expires after a few days. Once verified, you can add more information to your listing, including your website address.
To verify your business on Bing, you must add a PIN and verify that you own the company. Microsoft will send you a verification PIN by mail. After you have confirmed that you are the owner, you can click the “Submit” button.
Verification is the final step to getting your business listed on Bing. Depending on how you choose to verify, it will take a few days. You can request a PIN sent to your business address via mail using a desktop computer. Once verified, the verification process can take up to a week, but your listing will appear on Bing’s default search engine within a few weeks.
As part of your online presence, learning how to optimize your Bing Places profile for maximum visibility is vital. Bing and Google use a variety of signals to serve search results based on the information you provide on your profile.
If your business does multiple things, choose a subcategory. For example, create one for each if you operate a pharmacy and a supermarket. This way, you can maximize the number of people who find your business via search. Describe your business as briefly and thoroughly as possible.
Remember that the description can only be 750 characters long. Make it as informative as possible.
After you’ve selected a category, the next step is to fill in the rest of the information about your business. You should include information on your service, including prices and availability. Including category-specific details and a reservation button is a great way to promote your business and attract new customers.
Photos are essential because they enhance your listing’s ranking and make it more appealing. If possible, include a few high-quality pictures of your business, and add more as time goes by. You can use the description field to highlight your most popular products or services. .