Use Links In Moderation
Does internal linking that mean you should stuff every single sentence with multiple links? No, it doesn’t. Place links strategically, on places where it makes sense. And of course, keep your home page clean, and make sure it links only to the most relevant and most important pages/posts of your site. Use click depth wisely!
Use External Links Too
One more thing—link to other websites as well. Linking your articles to sources related to your keywords will tell Google bots that you know what you are talking about. While it is good to link to authority sites, don’t hesitate to promote other websites within your niche, as long as they offer quality content. Owners will appreciate it, and might even link back to your site in their future posts.
Of course, place these links strategically, as you don’t want people to leave your site too soon, without ever coming back. It is a good idea to set them to open in a new tab, without closing your article.
Click depth is a simple concept that can improve your search rankings if done right. Because it is easy to implement, we advise you to go and check your site and see how your home page looks. Then, consider adding links to the most important pages of your website straight from the home page. It will let Google know which ones are important, and it will also make it easy for site visitors to navigate the site, which can improve your conversions.