What Is Click Depth And Why Is It Important?
Click depth is critically important to how well your rank on search engines. Sadly, page depth is an often neglected ranking factor. Thankfully, it is easy to fix. Improving your website structure can impact not only on where you show up in search engine results but improves your user’s experience.
Let’s dig in a bit deeper.
What Is Click Depth?
“Click depth” is a term that describes how many clicks it takes to reach a specific page, starting from the homepage. Often information on the homepage is considered cornerstone material. Information on the first page and other pages linked directly to the homepage symbolizes the essential content on the site.
Other pieces of optimized content may rank high on search engines. Your goal is to make it easy for people who visit your website to find their way to the best content on your site.
Throughout the rest of this blog, imagine we are looking at a website for a new and used bookstore located in upstate New York. Using only clicks (not the search bar), let’s consider how we could find the title IT by Stephen King.
- Home Page
- First Click – Used Books
- Second Click – Fiction
- Third Click – Stephen King
- Fourth Click – ‘It’
Example Homepage> New Books(1)> Fiction(2)> Stephen King(3)> It(4)
It took four clicks to find the book within this hypothetical website.