four people meeting around a table discussing the redesign of the website while looking at computer

In today’s marketing, there are a lot of people vying for the attention of people in the market for their product or service. So, before I write a lot of blogs about web design, graphic design or any form of social media management we need to talk about your client avatar. I can see you imagining little blue digital people ala James Camron, but simply put, a client avatar is your ideal customer. Taking time right now to define and pinpoint what makes up that ideal customer, or client avatar, is going to be one of the most important steps in your marketing campaign.

Don't Fall Into Old Advertising Myths

Gone are the days of buying generic ads and proclaiming “my product is for everyone!” In today’s marketplace, there are thousands of TV channels, over the air radio stations, satellite radio, internet sites, apps and changing social media platforms. You may be  wasting a lot of money on advertising that does not bring you the clients that you want. Local newspapers, tv stations, radio stations and billboards will gladly take your money in the name of “top of mind branding,” but what are good results from this type of advertising and will you know them when you see them?

The best outcome from advertising is not always receiving a lot calls and e-mails for your services. Your advertising should get the right people to call and e-mail your business. While phone calls and emails may seem like good measure of success, if they don’t convert into sales or clients then your money was not well spent.

Working With Your Ideal Clients

Imagine you go to work every day and get to work with your favorite people. Take a moment, close your eyes, and think of that one client you love, the one you would go above and beyond for just because you like them so much. With so much data available to today’s marketers you can wield your advertising dollars like a surgeon with a scalpel, not a child whacking frantically at a piñata! Once you determine your client avatar, you will better understand how to make a focused strategy to find great customers.

two people speaking at a coffee shop in Plattsburgh, NY
“You can wield your advertising dollars like a surgeon with a scalpel, not a child whacking frantically at a piñata!”

Download Your Client Avatar Worksheet

I don’t know about you, but I feel really powerful when I think about only working with fantastic clients. The ones who love doing business with you, and you enjoy doing business with them. Now that you have your target person in mind, I want you to visit Digital Marketer and download their Customer Avatar Worksheet. Their worksheet is a tool I use with every one of my clients, and I want to share it with you, too.

In my next several blogs, I will fill out the Customer Avatar Worksheet, playing the role of a local graphic designer. I will walk through how I would fill out the Digital Marketing’s avatar worksheet and point out some important things for you to consider. If you’re the kind of person who wants to do a little homework, jump in and fill out the sheet on your own. Until then, rest assured that you’ve taken an essential step in defining your ideal customer and how to improve the marketing of your products and services.