Client Avatar Guide and Free Download
Do you want more calls and internet inquiries from qualified customers? Would you like to work with more clients that you love? Can you pinpoint what makes your favorite clients better than the rest?
The first thing you need to do is identify your client avatar and learn how to talk directly to them.
Today’s guide will help you narrow in on your target audience and find new ways to reach them.
Why do I need to know my client avatar?
Gone are the days of buying generic ads and proclaiming, “my product is for everyone!” There are thousands of TV channels in today’s marketplace, over the air radio stations, satellite radio, internet sites, apps, and changing social media platforms. You may be wasting a lot of money on advertising that does not bring you the clients that you want.
Local newspapers, tv stations, radio stations, and billboards will gladly take your money in the name of “top of mind branding,” but what are good results from this type of advertising, and will you know them when you see them?
The best outcome of advertising is not always receiving a lot of calls and emails for your services. Your advertising should get the right people to call and email your business. While phone calls and emails may seem like a good measure of success, if they don’t convert into sales or clients, your money will not be well spent.
Simply put, knowing who your ideal client is will:
- Save time
- Save money
- Allow you to develop a clear message.
- Help develop a deeper understanding of your brand
- Differentiate you from the competition?