In today’s blog, we will discuss different things you need to know you design your own website for your small business website.
Today we will discuss choosing a template, creating content, choosing photos, and deciding on a domain name. Each of these steps has full blog posts and sometimes even books written about the topic. By the end of this blog you will have a basic understanding of each steps importance, and how to get started.
Let’s dive in!
To choose a good template for your small business website, start by identifying your needs. Consider what features and functionalities are essential for your business.
Do you need an e-commerce platform to sell products?
Do you want to write a blog?
Do you require a booking system for appointments?
Understanding your specific requirements will help you narrow down the options.
Next, consider the design elements of the template. Look for a design that aligns with your brand. Pay attention to the layout to ensure they reflect the tone and style of your business. Once you pick your template, adjust the font and color to match your brand. Wix, Squarespace, and WordPress all make it easy to adjust any template to your brand’s needs.
Furthermore, assess the responsiveness of the template. With more people accessing websites on mobile devices, it’s crucial that your chosen template is mobile-friendly and adjusts seamlessly across different screen sizes.
Lastly, take into account user reviews and ratings of templates before making a decision. This can provide valuable insights into other users’ experiences with the template’s performance, ease of use, and customer support.
When writing content for your website, it is crucial to consider the needs and preferences of your users. User experience design plays a significant role in creating engaging and effective content that resonates with your target audience.
Firstly, understanding your users is key. Conduct research to identify their demographics, interests, and motivations. Take them out to coffee, send them an email or find a way to ask them about their needs, and what led them to choose you. The information you can learn from your best clients can help you attract more people just like them.
Additionally, pay attention to the tone and language used in your content. Use language that resonates with your target audience while maintaining professionalism and clarity. Avoid jargon or overly technical terms that may confuse or alienate users.Incorporate images, infographics, or videos show what you’re talking about. This ability to not just tell, but also show what success looks like with your brand is important to storytelling.
When choosing a domain name for your website, you want to ensure that the domain name aligns with your brand identity. It should be memorable and reflect the essence of your business.
Consider your industry when selecting a domain name. If you are in a highly competitive industry, it might be beneficial to include relevant keywords or locations in your domain name. This can help improve search engine optimization (SEO) and make it easier for potential customers to find you online.
For example JoansPlumbingPlattsburgh.com
It’s important to strike a balance between incorporating keywords and keeping the domain name concise and easy to remember. Long or complicated domain names can be difficult for users to type correctly or recall later.
Make a list of possible domain names and conduct some research. This will help you avoid trademark infringement issues or confusion with existing websites.
These are just a few things that you should consider when building your small business website. Taking your time for each step of the process can reduce revisions down the road. No matter what it is a good practice to review all website content every 6 to 12 months.
Designing your website can feel daunting at the beginning. Start with putting yourself in your client’s shoes. What pages would help them decide to hire you for the job or buy your product? Find a design, functionality, and theme that will make a website work for you.