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Frequently Asked Questions ​

Need a little extra information?

Here is a list of my client’s frequently asked questions. If you cannot find the information you need here, let’s set up a meeting to address your concerns and discuss how we could work together. 

Table Of Contents:

General Questions

Do I have to sign a contract?

Yes. After our initial meeting, you will receive a proposal that will act as a contract. It will outline the scope of the work, the price you are expected to pay, and the timeline it will be completed. The contract protects both of us, ensuring that both parties fulfill their obligations as outlined.

You will receive the proposal roughly one week after our initial conversation via email. You will be able to sign the contract digitally, via HelloSign, which is legally binding

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Can I read your past client reviews or testimonials

Yes! Please check my most recent reviews here.

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How much do you charge per hour?

I do not charge by the hour, I charge by the project. Each project is different and it may require other unique fees such as professional photos, hosting fees, domain name purchasing.

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Do you offer payment plans?

Yes. I know some projects carry a hefty price tag (for example, a 10-page website with professional photos and copywriting). During the consultation, we will discuss the project's timeline and ways to make it affordable.

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What information should I have ready for the consultation?

You must know your budget, deadline, and a general overview of the project you have in mind. Together we can think of all that is possible within your budget and timeline.

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How often will I hear from you?

I have a hard deadline for responding to client calls and emails within 24 hours during the week and next business day if over the weekend or holiday. During some more extensive projects, there may be periods of a week or two that you will not hear from me. Work stages are outlined in the work proposal.

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Graphic Design Questions

What software do you use?

I use Adobe Illustrator and Adobe Photoshop for my graphic design work.

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Are you willing to collaborate with my in-house marketer or designer?

Absolutely, I love working with teams as they lead to the best results.

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How do I receive the design files?

At the initial meeting, we will discuss your general concept and applications for the final product. I will save your final product in several file formats according to future usage. You will receive all files via a Google Drive account.

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How would your other clients describe working with you?

Please visit this page for a list of my most recent reviews.

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How long will it take until I receive my final product?

When you receive the final product depends on the size, scope, and deadline of your project. You can find an estimated timeline for your project in the proposal.

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What is your design process?

First, we will discuss the basics of your design. I will create a drawn draft to get to a basic concept. From there, I will start making drafts to help get closer to the end project. With most designs, I offer two rounds of revisions.

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What printing service do you use?

If you live in or near Plattsburgh, I prefer to work with the Adirondack Pennysaver. I love their staff, and they stand behind their product. If you have a preferred printer or online service, I can gladly work with them as well.

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Website Design Questions

Do you outsource any of the work?

Yes. I often recommend hiring a professional photographer. Professional photography adds a level of professionalism that cannot be beaten. If hiring other professionals is out of your budget, we can discuss what we can do, and produce the best possible product.

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Will you maintain my website to make sure it stays up-to-date?

Yes. We will discuss the maintenance of the site at the start of the project. Avoid out-of-date content, broken links, and common errors by hiring a professional to maintain the site.

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What would it cost to hire you for basic website maintenance?

Basic website maintenance starts at $50 a month. Monthly checkups include preventing broken links, addressing mobile responsiveness errors, and performing small content updates.

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How many revisions are included in my price?

Two rounds of revisions are included in the price. The first step in any project is the mock-up. During this phase, we will nail down the look, feel, and language on your website. After this step, your two rounds of revisions start.

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How do I make my revisions?

During each round of revisions, we will meet digitally or in-person to discuss desired changes. You will receive each draft at least one week before the meeting so you and your team can review the design and content.

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Will I receive the original design files?

Yes. I commonly create custom graphics for webpage backgrounds and edit photographs when designing a website. The photos and custom graphics will be available to you digitally via Google Drive at the end of the project.

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How long does it take you to build a website?

It depends. There are a lot of variables that can impact the timeline of building a website. Here are some things to consider: Do you have a logo? Do you have photos of you, your products, or your location? Do you have the content already written? Do you want to include search engine optimization? How many pages do you want on your website? -I generally I suggest home at least: home, products/services, about, contact How much time can you commit to reviewing drafts and discussing revisions per week/ per month? Do you have a hard deadline? I will cover these questions at the consultation. The final proposal will share the project's timeline.

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Do I need to provide all of the photos and written content?

No. I can include the cost of a professional photographer and writer into the cost of the website. Hiring qualified professionals are often recommended but will increase the price of the overall project.

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Do you use Wix, Weebly, Squarespace, or WordPress?

Yes. I prefer to build on the WordPress platform, but I understand it isn't the most user friendly. If you or an employee will be maintaining a site, we can look at an option that would be best for you.

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I don't own a domain or URL, will you buy it for me?

Yes. If you are not sure what your domain (the whole, www.YOUR-BUSINESS-NAME-HERE.com thing), we can discuss potential options. You will want to try to find a short, easy to remember, and on-brand name.

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What is the difference between a domain and hosting?

- Domain: A domain is like a street address. This unique address takes internet users where you store your website files. You get to choose a .com, .edu, .net or unique ending. - Hosting: Hosting is the area where you store your files on the internet. You can host web pages in the form of HTML, CSS, Javascript or you could share a PDF file. Hosting is like paying for Dropbox, it's the place where you store all of the content for your website.

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How much does it cost to keep a website online?

It doesn't have to cost an arm and a leg to keep your website online. For the most small sites, you can expect to pay for a domain and hosting from $20 to $50. When purchasing domains and hosting, I often use Siteground.com.

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How can I save money on my domain and hosting?

With most providers, you can save money by prepaying for years of service. Many places allow you to pay for up to 5 years at a substantial discount, saving you bundles of cash.

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What are backlinks, and why do they matter to my website?

Backlinks are simply links from someone else's website to yours. Search engines such as Google use the number and quality of the links to help determine your website's legitimacy.

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What does it mean to have 'quality backlinks'?

While it is essential to have a lot of links to your website, they must come from reputable sites. For example, links from NYS.gov show you are a very reliable site because the state of New York does should not link to spam content.

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Can I have a custom email address?

Absolutely! It is easy to set up an email address with your unique URL after the @. I can also set up your account with Google if you want to connect with the Google Suite.

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What are local citations, and why do I need them?

Citations are database listings that showcase your name, address, phone number, website, and business basics. Angie's List, Google My Business, Facebook, and hundreds of others are examples of databases/ websites you can list your business. It is critically important that your citations are consistent across platforms.

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Social Media Management Questions

Which social media channels do you recommend, and why?

Most businesses should have a presence on Facebook, Instagram, LinkedIn, and Twitter.
I like to caution businesses that Twitter accounts less successful if you do not use Twitter. Twitter is a very social medium, and the most successful accounts are ones where the owner truly enjoys the platform and discussing their industry/ work.

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What social media platforms do you suggest I avoid?

While Youtube and Snapchat and TikTok are options, many business owners do not have the time or budget to maintain a proper and consistent presence on these sites.

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What growth should I expect in my social media accounts?

Yes, each platform has industry standards for social media growth. We can discuss the current standards during the consultation.

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What should I consider when making my social media strategy?

Your page's engagement rate is the top metric I watch. Social media is supposed to #1, BE SOCIAL. If people do not engage, you are not sending the right message. Engagements often leads to your phone ringing or messages from qualified customers.

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How will I know if my social media strategy is successful

You will see an increase in engagements, likes, and followers. As we work together, you will see a further organic reach as well as lower costs when advertising on most platforms. The most significant measurement of success is web inquiries and phones ringing with qualified leads.

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How will you generate leads for me?

First, we will identify what client needs and how you are a unique position to fulfill that need. We can create content that makes their life easier and showcases your knowledge. My goal is to increase "trust and authority" in your company and brand.
Once you become a trusted business, you can offer free lead generators. Often these are in the form of an ebook or video series. You want to help potential clients avoid common pitfalls that you see people make in your line of work.
Overall, this strategy has worked time and again for my clients, and I'm not afraid to share it. It takes time and energy to plan, develop, and execute each phase correctly. Together we can create a social media plan that highlights your knowledge and expertise. Your free download will show why you are the clear choice in your industry.
Also, we will step-up your reviews and testimonial game.

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Do you track mentions of our company online?

Yes! I set up roughly a dozen Google alerts for each business. I also monitor the webs for the use of specific hashtags for mentions of you or your company.

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Is there a relationship between SEO and social media.

Absolutely! Social media strategies should include creative ways to link back to various pages on your website. You must link to pages well beyond the homepage. While these social media links do not count as a true backlink, they are essential in showing the relevancy of your brand.

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Which social media management tools do you use?

Currently, Loomly is my social media tool of choice. I like the interface, and it allows me to easily schedule posts at the right time while ensuring that all post follows a series of best practices.

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How do you stay on top of social media trends and innovations?

I subscribe to newsletters from Loomly, Hootsuite, and Later. They provide roughly 3-5 short articles that keep me up-to-date on the most recent trends.

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Will you respond to positive and negative reviews for me?

Yes. If you hire me for full social media coverage, it also includes reputation management. I will help you collect and respond to reviews from recent customers.

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