Married, single, divorced, serial monogamist, polyandrous, life partner, roommate, asexual, LGBTQ community? In today’s world, there are a lot of different ways that people build a family or define their relationship(s).
Let’s imagine that you own a small hardware store that is trying to break into the local market. You love teaching adults about all your great products, especially those that never learned about how to use them as kids. Your city has a growing LGBTQ community, and you decide to offer do-it-yourself classes for this ever-increasing community. You understand that many queer kids didn’t attend shop or building courses because they felt bullied. If the couple is a same-sex couple, both spouses may have a gap in construction and DIY knowledge. You can frame your business as a safe place for people to learn and build their skills, not a hardware store for the local professional contractor.