Pain points are where your client struggles with their responsibilities. You know what it’s like to have a list of duties- but you’re not quite sure how to make it all happen. The pain point section is the place to write down all of the areas your client could struggle to meet their goal. Let’s see what pain points Jamie has when they want to build a new website.
Jamie is proud of being a smart and motivated person. Even though they are excited about their business, they do not feel tech-savvy enough to build a website with confidence. Jamie gets so frustrated while looking at sites like WordPress, Wix, Weebly, and Squarespace that they close their computer without getting started. It irritates them that they can’t seem to get this project off the back burner.
To put a cherry on Jamie’s cake of irritation- their ‘jack of all trades’ mentality sometimes saves money- but it eats a lot of time. At the end of a very long day, Jamie is so exhausted that they can’t even help their child with their homework.