Plattsburgh, NY, is a small city on the shores of Lake Champlain. The town has a small population of about 20,000 and is close to the Canadian border. The city’s rich history is home to a War of 1812 museum. The Battle of Plattsburgh was one of the final battles of the war.
The city is home to SUNY Plattsburgh, a liberal arts college in the SUNY system, and Clinton Community College. Founded in 1889 as Plattsburgh State Normal School, the university now hosts approximately 5,500 undergraduate and 400 graduate students. Plattsburgh is also home to the Plattsburgh City School District, where 2,000 students attend five schools.
Plattsburgh offers visitors plenty of recreational opportunities, including lake fishing. Lake Champlain provides some of the best ice fishing in the country and is home to salmon and bass. Plattsburgh also boasts several parks and is home to the War of 1812 Museum.
What are the demographics of Plattsburgh, NY?
Plattsburgh, NY, is home to 16,002 people of voting age. The population is divided into 46.2% male and 53.8% female, making it an older population than other areas of the state. The most common race is White. There is a 4.2% black population. There are 7,600 households in Plattsburgh, NY. The population density per square mile is 1.76.
The median property value in Plattsburgh, NY, is $144,800, which is 0.63 times lower than the national average of $229,800. Additionally, the homeownership rate is 40.3%, lower than the national average of 64.1%. Nearly 99% of Plattsburgh, NY, residents have health insurance. Most residents have an employee or non-group plans. Almost one-fourth of all Plattsburgh residents drive alone to work.
The median age of Plattsburgh, NY, residents is 30. This number includes both native-born residents and foreign-born residents. The median age of Plattsburgh, NY, residents are also slightly older than the national average. Plattsburgh is home to many U.S. citizens, and the city is home to many veterans and other service members who served their country in the Vietnam War.
Create social media pages
One of the best ways to get your small business noticed online is to create a social media page. This will give you a platform to interact with your customers and spread the word about your business. There are plenty of opportunities in the area to do this. You can even do it for free!
It is essential to have a plan for your social media strategy. This will ensure that your efforts align with your business objectives and are relevant. You should also follow a SMART framework for specific, measurable, appropriate, timely, and tied to your business.
Create a professional website
For a successful small business, it is essential to have a unique website. Having a website will help attract visitors and promote your products and services. The best websites are free, and there are several options for small business owners looking to create a great website.
Your website must include multiple pages, not just a single homepage. Each page should have a clear purpose and a clear call to action. For example, a website should have a product catalog, a services section, and an about page, which features information about the company.
A website should be easy to use and include testimonials, if available. This content will make your business seem more trustworthy. However, you should ensure that the testimonials are written appropriately. Your website should be kept up-to-date, as well, to avoid it being hacked.
Optimize your website for search engines
First, you need to understand your target audience. Your website is a tool for communicating with your potential customers. While age and gender may play a role in your target market, they aren’t the only factors that matter. Your website’s performance and speed are critical to getting noticed online. If your site loads slowly, you’re losing potential customers. Slow-loading websites also hurt your search engine ranking. That’s why optimizing your website to improve its speed is crucial.
You can use tools like Website Grader to analyze your website’s performance. These tools will tell you what went right and wrong, so you can make changes to improve your website. Then, use the right keywords to draw new visitors to your site.
SEO is essential for small businesses. It allows them to compete with larger firms for the same search engine real estate. A website with a local SEO strategy can attract more clients and more customers.
Add print advertising
If your small business struggles to get noticed, you may want to consider adding print advertising to your marketing mix. This type of advertising is still a vital part of today’s marketing strategy. Print marketing can be anything from custom stationery to full-size billboards.
Print advertising is effective because it can be customized to your business’s needs and budget. Digital media has limited customization and may not be appropriate for your business. However, print advertising is a low-cost, customizable option for small businesses. You can also choose the exact size of your print ad, from a fraction of a page to a full page on the back cover. Whether you choose a half-page or full-page ad, print ads have a higher chance of getting noticed by consumers.
Collect reviews from happy customers
Gathering reviews from happy customers is a great way to make your business more visible. It will help you know what your customers think about your business and how you can improve customer service. The majority of customers prefer to provide feedback than to switch companies. However, receiving positive reviews from all customers is not always possible. It would help if you were prepared to respond to these reviews and use them to improve your services and products.
Having reviews will help customers trust you and purchase your stuff. In addition, they will boost your SEO efforts. The more reviews you have, the more likely customers will find your business online. Using CRM tools to connect with your customers and market to them is also beneficial. It is also important to remember that people respond to honest reviews, so make sure to get reviews from real customers.
Collecting reviews from happy customers can be simple if you ask them to write one for you. You have to give them a link to your website and a way to leave a review. Once you have collected reviews, post them on your website so potential customers can see them and decide to purchase.
