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If you’re looking for ways to promote your business in Plattsburgh, New York, you’ve come to the right place. In this article, you’ll learn about the area’s demographics and common challenges business marketers face. This article also covers online business marketing strategies.
Plattsburgh, New York
First, let’s talk about what makes Plattsburgh, NY, unique.
Plattsburgh, New York, is an exciting place to do business. The small city is located north of Adirondack park. With a population of approximately 19,343, it is a prime location for your business. The city offers a flexible economic environment and proper business regulations for all types of businesses.
Most residents commute by car, although a small percentage use public transportation to get to work. The median home value is $144,800. As of 2020, only a fraction of Plattsburgh, NY, residents own their own homes.
Plattsburgh is a diverse community with residents with different education levels and skills. Some of them do not have a high school diploma, while others have more than a bachelor’s degree. You can learn more about Plattsburgh’s demographics by looking at the Education & Labor Force table below. Plattsburgh has a healthy mix of educated and skilled residents to meet your needs.
Plattsburgh, NY media outlets
Plattsburgh is home to two television stations. WPTZ, a local NBC affiliate, and WCFE-TV, a PBS member station. The latter is moving its headquarters to Burlington in 2019. Additionally, Plattsburgh shares its media market with Burlington, Vermont. Burlington is home to WCAX-TV (CBS, channel 3), WVNY-TV (ABC, channel 22), and WTAX-TV (NBC, channel 4). Plattsburgh also has access to several Canadian television stations. Charter Communications provides cable service to Plattsburgh.
The Plattsburgh-area is home to SUNY Plattsburgh and Clinton Community College. Both institutions are part of the SUNY system. Combined, these two institutions provide more than 2,000 degrees to its students each year.With many opportunities for business growth, Plattsburgh is the perfect place to establish your business and build an international reputation.
Online business marketing strategies
If you are looking to promote your business online, there are several ways to do this.
First, we will discuss some basic things you can do to improve your online presence. These activities include tightening up all of the content on your website, making links to your newly updated website, and increasing your website’s visibility on Google search results.
Optimize your content
One of the most important ways to improve your local SEO rankings is to optimize your content with high-volume keywords. These keywords should be in the title, header, meta description, and body of your content. Including geo-targeted content, such as case studies and customer success stories is also beneficial. Additionally, location-specific content, such as blogs about local events and listings of nearby businesses, can improve your local search rankings in Plattsburgh.
The content on your website should be optimized for mobile devices. People searching for local information will be looking for mobile-friendly, easily readable content, and fast loading content. Make sure your content is written in simple sentences, short paragraphs, and bold headers. Your content should also be free from annoying pop-ups or ads.
Create a Google Buisiness profile listing
Regarding SEO for businesses in Plattsburgh, it’s important to create a Google Business Profile listing. There are a few reasons to do this. It’s an easy way to make sure potential customers see you when they search for your type of business. This listing allows you to highlight what your business is all about and how it can help your customers. It also allows you to add your business’s service area. The more specific you are with the details, the better.
For local SEO, it’s crucial to show up near your target customers. This means listing your business’s location as well as your address. People search for businesses in their areas based on their location, and showing up at the top of a Google search is like gold. Remember that nearly 25% of clicks go to the first organic result, and even more to the first non-advertised result.
Google Business Profile listings can send local traffic to your website and physical store. You can also use Google Business Profile to control and update your business information on the internet. By keeping the information up-to-date and accurate, you’ll attract leads and enjoy the technical benefits of local SEO.
Submit Your NAP for Citations
Finally, If you run a local business, you should take the time to check your NAP information on local directories and other online places. Check to see if your listing is consistent. If not, update it. Keeping your NAP accurate is essential to the success of your SEO campaign.
Remember that NAP is essential to Google’s local search ranking algorithm. A consistent NAP on every listing helps Google determine the legitimacy of your business and provides customers with crucial information about your brand. It also builds citations for your Google My Business listing, and the more listings with the same information, the more Google will trust your business. If your NAP is inconsistent or inaccurate, it could lead to lost business and frustrated customers.
Structured citations list your business name, address, and phone number on third-party websites. Google trusts third-party listings, so submitting your NAP to local directories relevant to your industry is essential. For example, if you own a local cookie shop, list yourself in a category that suits your audience.
In addition to increasing the credibility of your listings, NAP citations also help Google learn that you are a local business. As more listings appear, Google’s algorithm will see you as a local business, and your local rankings will increase and so will your bottom line.