If you’re looking for ways to promote your business in Plattsburgh, New York, you’ve come to the right place. In this article, you’ll learn about the area’s demographics and common challenges marketers encounter, and some ways you can market your business in this small city.
Let’s jump in!
First, let’s talk about what makes Plattsburgh, NY, unique.
Plattsburgh, New York, is an exciting place to do business. The small city is located north of Adirondack park. With a population of approximately 19,343, it is a prime location for business.
Most residents commute by car, although a small percentage use public transportation to get to work. The median home value is $144,800. As of 2020, only a fraction of Plattsburgh, NY, residents own their own homes.
Plattsburgh, NY is a city located in Clinton County, New York. It is situated on the western shores of Lake Champlain and is known for its rich history and scenic beauty. Let’s explore the demographics of Plattsburgh to gain a better understanding of its population.
With a population of approximately 19,343, it is a prime location for business.
Most residents commute by car, although a small percentage use public transportation to get to work. The median home value is $144,800. As of 2020, only a fraction of Plattsburgh, NY, residents own their own homes.
In terms of age, Plattsburgh has a relatively balanced population. It attracts individuals from different age groups due to its educational institutions, vibrant community, and range of opportunities. The city offers amenities and activities suitable for both young professionals and families.
When it comes to education, Plattsburgh boasts several educational institutions that contribute to its intellectual atmosphere. These include Clinton Commuinity College and the State University of New York at Plattsburgh. The presence of these institutions not only provides educational opportunities but also contributes to the city’s cultural diversity, and economic engine.
Plattsburgh has a thriving economy with various industries contributing to its growth. Some key sectors include manufacturing and distributing. These industries offer employment opportunities for residents as well as attract individuals from neighboring areas.
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Plattsburgh is home to two television stations. WPTZ, a local NBC affiliate, a PBS member station.
Additionally, Plattsburgh shares its media market with Burlington, Vermont. Burlington is home to WCAX-TV (CBS, channel 3), WVNY-TV (ABC, channel 22), and WTAX-TV (NBC, channel 4). Plattsburgh also has access to several Canadian television stations. Charter Communications provides cable service to Plattsburgh.
Plattsburgh is also home to newspapers such as the Press-Republican, Lake Champlain Weekly, and the Adirondack Penny Saver.
Because Plattsburgh shares much of its media market with advertisers and stations in Burlington – advertising can be difficult. You may get your press release featured in the Press-Republican, but it is difficult to get attention from Seven Days or a Burlington tv station.
As discussed earlier, much of the paid media is located in Burlington, VT. This can present problems when deciding where to spend your marketing dollars. This means marketing your business online is especially important in Plattsburgh.
If you can show up above the competition on Google, Bing, and other search engines, you’re more likely to get the call.
Let’s discuss some basic things you can do to improve your online presence.
These activities include:
One of the most important ways to improve your rankings is to optimize your content:
It’s important to create a Google Business Profile listing if you want to show up in front of customers.
Google’s free listing allows you to highlight what your business is all about and how it can help your customers.
You can add your business’s service area. The more specific you are with the details, the better.
For local SEO, it’s crucial to show your business is located near the customer. This means listing your business’s location as well as your address.
People search for businesses in their areas based on their location, and showing up at the top of a Google search is like gold. Remember that nearly 25% of clicks go to the first organic result, and even more to the first non-advertised result.
Google Business Profile listings can send local traffic to your website and physical store. You can also use Google Business Profile to control and update your business information on the internet. By keeping the information up-to-date and accurate, you’ll attract leads.
Finally, If you run a local business, you should take the time to check that your name, address, and phone number are correctly listed on the web.
You can do basic research by Googling your business name and checking the listings that show up. For many businesses, nearly no listings will show up.
If you see an inaccurate listing- you could be sending customers to the wrong address, phone number, or website. This could frustrate potential customers, and lose the sale before you even knew it existed.
Plus, a consistent NAP on every listing helps Google determine the legitimacy of your business and provides customers with crucial information about your brand. The more listings with the same information, the more Google will trust your business.
You can use tools like Brightlocal, Moz, or Yext to help you build and maintain your citations for a low price.
Note- I prefer BrightLocal.com’s 1-time fee to add your name to the 5 largest aggregators.
Marketing your business in Plattsburgh, NY presents a lot of possibilities and a few small barriers. Plattsburgh’s diverse demographics, age, income, education, and more provide a lot of opportunities to serve a wide variety of people.
Utilizing website marketing and social media to promote your brand can be a huge help. Since our media market is small, and often eclipsed by the larger city of bigger cities of Burlington and Montreal.
Updating and improving your website can help potential customers understand what you do, what makes you different, and how to get started.
You can then promote your updated site on Google Business Profiles and social media. After everything is looking good, submit your business information to the data aggregator so it can share your information across the web.
Contact me if you’d like to talk more about these concepts or how I can help you improve your website’s local rankings.
