SEO (Search Engine Optimization) and Google AdWords are two important strategies to increase website visibility and drive traffic to a website.
However, they differ in how they achieve those results. SEO is the practice of optimizing a website for search engines to rank it higher in organic search results for relevant queries. This is achieved through optimizing website content, generating backlinks, and improving website structure.
AdWords, on the other hand, is a paid advertising platform where businesses can create and run ads that appear on Google search results pages or other websites in the Google Display Network. AdWords allows businesses to target specific keywords, demographics, and geographic locations to reach their ideal audience.
While both strategies can be effective, they require different skills and approaches to achieve results. Understanding the difference between SEO and AdWords can help businesses choose the right strategy for their goals and budget.
Search engine optimization (SEO) can be a great way to drive more relevant traffic, leads, and sales to your website. With billions of searches done online every day, many potential customers are searching for the exact products and services you offer. Not only that, but these potential customers are looking with commercial intent.
Your website has to appear in the top results for their specific queries to reach them.
Today we will dig into the basics of SEO, so you can see if it’s right for you.
A pay-per-click (PPC) online advertising platform allows advertisers to display their ads to people actively looking for a particular topic or product.
These ads will lead users to the advertiser’s website or mobile app. Search engines like Google and Bing are popular host platforms for this type of advertising because they allow advertisers to display ads relevant to users’ searches.
In addition, Google and Bing operate on real-time bidding, which means that each ad spot in a SERP triggers an instantaneous auction between bidders and advertisers.
Likes, comments, and shares are all indicators of good content. After all, social media, first and foremost, should be social. When your favorite business makes a new post about their new product, service, or album, be sure to like, comment, and share the post.
So let’s discuss each aspect and how you can add some extra benefits.
SEO costs are higher than that of Google ads, but the benefits outweigh the downside.Organic traffic drives sales and leads.
For example, spending $5,000 a month on SEO could generate $250,000 worth of online sales. That translates to $45,000 in profit per month. You can run the numbers yourself if you don’t believe that organic traffic is better.
The cost of Google Adwords for search engine optimization depends on several factors. The lowest-cost keywords tend to get fewer clicks, while high-cost keywords tend to get more. If you are unsure of the cost of Google Adwords, use the keyword planner and the Google Adwords calculator to get an estimate.
You can also use techniques to reduce the cost of Google Adwords, such as using negative keywords, improving your quality score, and targeting the second position.
**Extra tip** When you are scrolling your social media timeline and see a business’ posts, pause with their post on your screen for a minimum of 10 seconds. Algorithms know how long you look at a post. When you choose to stay longer, it signals that it is a high-quality post and is an easy way to support a friend’s small business for free!
Overall the differences between Search Engine Optimization Vs. Google Adwords are these: SEO can benefit you for the long term but takes time and isn’t predictable. Adwords, on the other hand, you can benefit from today. You will need to continue to spend money to benefit from Google Adwords, whereas a great SEO foundation can last for years.