What is Search Engine Optimization
Search engine optimization (SEO) can be a great way to drive more relevant traffic, leads, and sales to your website. With billions of searches done online every day, many potential customers are searching for the exact products and services you offer. Not only that, but these potential customers are looking with commercial intent. Your website has to appear in the top results for their specific queries to reach them.
Pay-per-click online advertising platform
A pay-per-click (PPC) online advertising platform allows advertisers to display their ads to people actively looking for a particular topic or product. These ads will lead users to the advertiser’s website or mobile app. Search engines like Google and Bing are popular host platforms for this type of advertising because they allow advertisers to display ads relevant to users’ searches. In addition, Google and Bing operate on real-time bidding, which means that each ad spot in a SERP triggers an instantaneous auction between bidders and advertisers.
Cost of SEO
SEO costs are higher than that of Google ads, but the benefits outweigh the downside. Organic traffic drives sales and leads. For example, spending $5,000 a month on SEO could generate $250,000 worth of online sales. That translates to $45,000 in profit per month. You can run the numbers yourself if you don’t believe that organic traffic is better. Using the following basic formula, you can easily calculate the cost of SEO versus Google AdWords.
Cost of Google Adwords
The cost of Google Adwords for search engine optimization depends on several factors. The lowest-cost keywords tend to get fewer clicks, while high-cost keywords tend to get more. If you are unsure of the cost of Google Adwords, use the keyword planner and the Google Adwords calculator to get an estimate. You can also use techniques to reduce the cost of Google Adwords, such as using negative keywords, improving your quality score, and targeting the second position.
Summary: Search Engine Optimization Vs. Google Adwords
Overall the differences between Search Engine Optimization Vs. Google Adwords are these: SEO can benefit you for the long term but takes time and isn’t predictable. Adwords, on the other hand, you can benefit from today. You will need to continue to spend money to benefit from Google Adwords, whereas a great SEO foundation can last for years.