Search Engine Optimization
Search Engine Optimization (SEO), in short, is building a website in such a way that it appears at the top of search results.
When a website is built correctly, search engines like Google, Bing, or DuckDuckGo are more likely to show that website in search results.
After months and years of continued effort, your website can show up at the top of search results above the competition.
How Search Engines Work
The best practices of how to build a website are set out by the search engines themselves. Our goal as SEO professionals, is to understand search engine algorithms, and build the site around the algorithm.
For example, Google has over 200 known factors that help them rank websites. Factors such as:
- Website loading speed
- Built for mobile devices and desktop computers
- How the pages are linked to each other
- If other websites link to your website
- How many directories you are listed on
What is the point of all of these ranking factors?
It is simple, every search engine is fighting to show users the most accurate, useful, and helpful results. There are millions and millions of websites on the internet, and within a matter of seconds, search engines need to sort through all the spam, junk, and out-of-date websites to find the right site to answer your question.
The #1 goal with all of these factors is to identify if a site is: reputable, real, recent, and sometimes local website that answers the question of the searcher.
Improve My Bottom Line?
Before you start investing in supercharging your website you need to know that this is a LONG GAME STRATEGY. This is a process that takes months and sometimes years to see the results.
Is it worth it? ABSOLUTELY.
The most recent data shows that 90% of the traffic on search engines goes to the websites listed on page one.
If your website is listed on page 2, 3, or 4, you might as well not even have a website.
Don't let your competitors outrank you and take all the potential customers.
You understand what SEO can do, and why it's important to show-up above your competitors. If you show up above your competitors, you're more likely to get the click to your website and make the sale.
Let's go over what an SEO strategy could look like on your site.
Improve navigation so it's easy to find information, use specific keywords for your business and industry, and ensure your website looks good and loads quickly on desktop or mobile.
Links from other websites to yours, promoting your site/ services on social media, and collecting reviews from Google My Business and other review sites.
Creating Helpful Content
Rewrite old website content to answer questions, use specific keywords, answering frequently asked questions about your services, and keep your content fresh and up-to-date.
Tell search engines who you are and what you do via schema code. The schema code will tell search engines your address, industry, services, reviews, and more.
**note: Every strategy is based on the unique needs of the clients**
TIME TO START
Improving your rankings
While the ins-and-outs of SEO can be confusing, getting started is not!
The five-minute form collects your contact information, a preferred mode of communication, and services you would like to discuss. I will reach out to you to set up a time to discuss your goals, deadline, and budget. After our meeting, I will send you a proposal that outlines everything possible within your budget.
- Fill Out The Form
- Set Up A Meeting
- Get a Proposal