You may have heard that good small business website design takes time and strategy. But that’s not the case. With a bit of planning, strategy, and dedication, it’s possible to create an excellent website for a small business. In this small business guide to web design, you’ll discover some helpful tips for creating a great website for your company. We’ll also discuss the importance of choosing the right design and layout for your website.
A style guide for small business web design can streamline your online presence. Your website is a virtual storefront for your small business, so having a consistent look and feel is vital to its success. A guide will help you create a cohesive look and feel and ensure that your branding strategy is consistent throughout your website and marketing materials. Branding is the overall impression your small business makes on potential customers. Branding is how you differentiate your products or services from competitors’ offerings.
Your style guide should contain details such as images and icons. If possible, include a link to an icon set. Icons should be easily identifiable, but if not, you may create a confusing mess. The same goes for imagery, such as images of the logo. You can also specify certain types of imagery in your style guide, such as black and white or vintage filters. Make sure to include a link to the font used by your designers so that other customers can access it easily.
When starting your small business website, you may be overwhelmed by the number of things to think about in the beginning. But don’t worry. You can always add more information later. Start with your homepage. It serves as a welcoming page and should include your business name, contact information, and call-to-action. Include a brief description of your services. You can also create a separate landing page for each product or service you offer.
As the most essential part of a small business website, content curation can help boost sales. It entails sharing content from reputable sources and thought leaders to attract potential customers. Another part of content creation and curation is going back and reviewing everything on your site to make sure it is up-to-date and accurate.
It’s important to understand the role content curation plays in your marketing operations and how much of it your team will be responsible for. If you have the time, a digital marketing agency can take care of the curation process for you.
Call to action
A good call to action will inspire readers to take the action you want them to take. For example it could be a “call now” button or a “contact us today” via a contact form. If a visitor is not prompted to do something, they are unlikely to take action.
Make your call to action as clear and attractive as possible. Whether you use a button or a short phrase, your call to action should inspire a person to take an action. Here are a few tips to make your CTA more actionable:
Use FOMO as a trigger. The word “FOMO” means “fear of missing out.” You can use words that induce emotion to draw people to your call to action. For example, if your website is about an app, use a call to action on the homepage that encourages users to download and install the app. Make the button stand out (in a complementary color to your site’s color scheme) to encourage visitors to download a free version.
Summary: Small Business Guide to Web Design
This is just a basic introductory guide to small business web design. Remember, you can always add information in the future as you learn more about how you want to do business. Revisit your website often to ensure the layout is easy to navigate and all the information is up-to-date and accurate. If you want me to build your website, feel free to contact me via my easy five-minute contact form.