When you are writing your title and page description- you cannot copy and paste the information across your website. You should tailor the title and description to fit the unique content on each page.
When you tailor your titles and descriptions, people searching Google are less likely to ‘pogo.’
Pogoing is when a person clicks on your website and quickly clicks back to the search results page. The most common cause of pogoing is that the title and description are not related to the content on the page. A user may think you have an answer to their question- but you lead them to a generic page that doesn’t help them at all.
Double SEO tip- add keywords (like we talked about in the Weebly blog) in your title and description to help you increase keyword density and rank higher for that keyword in search rankings.