squarespace logo in black two s's overlapping

You don't need to be a Web Designer to create a great squarespace site

This week we will dive into the pros and cons of Squarespace for you non-web designers out there running your own business. Overall, Squarespace has a ton to offer and just a few issues that are pretty minor. Without further ado- let’s talk about the pros and cons of designing a website on Squarespace.

Pros of Squarespace

Beautiful templates

As their tagline implies “build it beautiful” holds true with all of their fantastic templates. After a few quick onboarding questions, Squarespace will show you several website templates that you can choose from to build a professional site for your business. I liked the simplicity in which they describe each design- outlining how one is different from the other in one or two sentences in an everyday language.

templates offered on squarespace for websites and blogs
squarespaces back end showing how to add a page

User-friendly backend

The second pro for the non-web designers out there is that the back end is user-friendly. Check out this great feature when you want to add a page to your website. You click the plus sign- then you’re greeted with a friendly interface of types of pages you can add to your site. Select the page that best fits your need, and it’s like a web designer created a new page for you to fill in your information. However, editing the page is a little more difficult, but I’ll talk more about this in my con’s section.

Search Engine Optimization Tools

Squarespace has continued to build out search engine optimization tools. When you hover over an editable section of a page, a black toolbar will appear. Select ‘settings,’ and a pop up will appear showing you a suite of necessary SEO tools.
I enjoyed that Squarespace gives you access to the SEO title/ SEO description as well as tags and categories. Categories and Tags are an excellent way to organize your site and increase your search engine rankings. While the average small business owner may not use these right away- it is impressive as a web designer and search engine optimizer to have access to these tools.

Screenshot of squarespaces search engine optimization feature

Cons of Squarespace

Not good for low-quality images

Overall, I would say that Squarespace has a ton to offer if you don’t know or want to code your website. However, when you look at their beautiful templates, you are also looking at professional, high-resolution photos that tie the whole design together. If you are not at the point in your business when you can afford a professional photographer to take some key shots- you may have trouble making your site look as good as the templates. You can turn to stock photo sites to get images for your header or hero images, but your site may not look as good as the display design.

Page Editors

My second con comes to edit content on one of your pages directly. Unlike Wix where you can drag and drop to your heart’s content- Squarespace is a little more difficult. You’ll have to become well acquainted with spacers to make your content look like a rockstar. This part is not intuitive and sometimes makes me downright frustrated as a web designer. I can only imagine how annoying this is to a small business owner. However, after designing one page, I’m confident most people will get the hang of the interface.

Summary

Overall, I think Squarespace is an excellent option for most small business owners. It may take you a page or two to get used to the Squarespace builder- but, it isn’t the worst. If you have high-quality images, some nicely written content and a little bit of time, you’ll have a great website.

SEO Tip

When you are writing your title and page description- you cannot copy and paste the information across your website. You should tailor the title and description to fit the unique content on each page.
When you tailor your titles and descriptions, people searching Google are less likely to ‘pogo.’

Pogoing is when a person clicks on your website and quickly clicks back to the search results page. The most common cause of pogoing is that the title and description are not related to the content on the page. A user may think you have an answer to their question- but you lead them to a generic page that doesn’t help them at all.

Double SEO tip- add keywords (like we talked about in the Weebly blog) in your title and description to help you increase keyword density and rank higher for that keyword in search rankings.

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