Not sure if you can create a professional non-profit website on Wix? Good news, you absolutely can Create a Non-Profit Website on Wix!
Ultimate Guide to Supporting Small Business Without Buying Anything
Ultimate Guide To Support Small Business Without Buying Anything We all want to support our friends’ small businesses, but it’s not always financially possible. With inflation affecting many households, here are six meaningful ways to help without spending money. Share this article Quick Links Key Terms to Understand This article will discuss “algorithms” and helping someone’s business increase its “visibility.” Let’s break these terms down to help you understand what’s happening. An algorithm is a process, or set of rules followed in calculations or other problem-solving operations, especially by a computer. The search and social media algorithms want to keep their users happy and continuously introduce them to exciting new content. Many social media platforms and search engines want you to return repeatedly- to make you a repeat customer by providing you with exciting and engaging content. Think of visibility as how often your website or social media/ social media posts are found on the Internet. For example, if you use Spotify and type “90’s rock music” in the search bar, you will get thousands of search results. Spotify will return hundreds of pages, ranked from highest relevancy (i.e., Metallica) to lowest relevance (i.e., Enya). The pages that show up first have the highest visibility, and those at the end, have the lowest visibility. You want to satisfy the algorithm to increase the business’s visibility. Once pleased, it will boost your friend’s business to the top of search results and help reach new clients. Now that we’ve covered some key terms and concepts, let’s discuss six ways to support a small business without buying anything. Ready to take your marketing to the next level? Save time and money by identifying your ideal client avatar. Download this FREE step by step guide. Get the free workbook We respect your privacy. Built with ConvertKit Tip 1: Like, Comment, and Share Social media platforms prioritize engaging content. Here’s how to maximize your impact: Like Use specific reactions (❤️, 😲, etc.) instead of just “liking” Pause for 10 seconds when viewing posts (algorithms track viewing time) Comment Ask questions that spark conversation: “When does your album drop?” “I didn’t know you offered this service! Where can I learn more?” Share Repost to your feed/story Tag the business For products: Share photos of yourself using them **Extra tip** When you are scrolling your social media timeline and see a business’ posts, pause with their post on your screen for a minimum of 10 seconds. Algorithms know how long you look at a post. When you choose to stay longer, it signals that it is a high-quality post and is an easy way to support a friend’s small business for free! Tip 2: Watch All Of Their Content Video content is currently the most engaging and furthest reaching content. Many businesses, musicians, and podcasters turn to vlogging (video blogging) or at least make video updates. Here are some tips to help people who create videos to promote their small businesses or project. I want to take a moment to discuss point number two. Many people do not know that if you do not watch a video until the end, it can hurt that video’s performance. That’s because of something called retention rate. For videos, the retention rate is how long the video kept the viewer’s attention. If you only watch half of your friend’s video, they will get a 50% retention rate from your view. Why does this matter? It matters because the retention rate signals whether the video is good. Think of a movie theater; if 50% walk out before the movie is over, it is not a good sign. Contrast that with a movie where everyone is glued to the seats, even after the credits roll. Research shows that the average retention rate for Youtube videos is only 30%. By giving your Do your friends a favor, and watch their video until the end. Tip 3: Listen to all of their music or podcasts For musicians and podcasters: Spotify pays artists per full play Complete streams boost visibility Create playlists of local artists for car rides/chores Bonus: Introduce friends to their content during shared activities. A secret benefit You should know that listening to the whole song or podcast carries the same benefits as listed in tip two. Plus, some websites, such as Spotify, give the artist a few cents per song play. So be sure to listen to the entire song or podcast until the very last second. Listening to a podcast can support small businesses without buying anything and can help them make money, too. Create a playlist of your favorite local artists and bring them along with you on your next long car ride. Long car rides are a great time to share music or podcast with other friends. So, in a way, you are accomplishing two tasks: giving them another play and sharing their content. I suggest you make a playlist of your favorite local musicians or podcasters. This way, you can stream your friends on any long car ride or while doing chores around the house. Playing their content in the background is a great way to introduce friends or family members to their music or podcast. Tip 4: Leave them a great review 5-star reviews build credibility. Follow this formula: Step 1 Give them five-starsOr the equivalent of the highest rating. Step 2 Share a specific product, service, album, or podcast episode to review. “I loved their goat milk lotion!”or“Their episode about Dr. Beaumont’s Tour of Terror was fascinating!” Step 3 Share how their product, service, album, or podcast improved your life.“My skin is so softer without the oily feeling.” or“I have shared facts from this episode at a few parties.” Step 4 Tell others why to choose your friend over the competition“I’ve tried a lot of other lotions and oils, and this is by far the best.”or“History podcasts are often boring and dull. This podcast kept me wondering what’s next.” Step 5 Add a call to action“You have to try this lotion!”or“Check out this
Promoting Your Business In Plattsburgh, New York
Ultimate Guide to Promoting Your Business in Plattsburgh, NY Marketing a business in a smaller city like Plattsburgh presents unique opportunities and challenges. With a population of just under 20,000, the local market is tight-knit—meaning word-of-mouth and community presence matter significantly. However, Plattsburgh’s proximity to Burlington, VT, and Montreal, Canada, means competition for attention extends beyond city limits. This guide provides data-backed strategies to help your business stand out, whether through hyper-local SEO, smart offline promotions, or leveraging Plattsburgh’s media landscape. Let’s break it down step by step. Share this article Quick Links 1. Understanding Plattsburgh’s Demographics & Why They Matter Marketing without knowing your audience is like fishing without bait—you might get lucky, but it’s inefficient. Plattsburgh’s demographics reveal key trends: A transient population (college students, military families) means some customers are short-term, requiring different retention strategies. Lower-than-average homeownership (~45%) suggests renters may prioritize affordability over luxury services. Cross-border commuters (to Burlington) mean ads might need to cover multiple regions. ✅ Actionable Insight:If you run a home service business (e.g., plumbing, HVAC), focus on rental property managers—they’re decision-makers for many residents. Need Help With Your Project? I’m only a few clicks away. WEBSITE DESIGN Beautiful websites to capture the attention of your ideal client. SEARCH ENGINE OPTIMIZATION See your website at the top of google! WEBSITE CONSULTING Get help on your do-it-yourself website design project. 2. Plattsburgh’s Media Landscape Plattsburgh’s media market is small and overlaps with Burlington, making it hard to get local visibility. Here is a complete list of outlets that cover Plattsburgh, NY: Television Stations: WPTZ (NBC 5) – Local NBC affiliate WFFF (FOX 44/ABC 22) – FOX/ABC affiliate Mountain Lake PBS – PBS station Radio Stations:FM Stations:5. WOKO 98.9 FM – Country6. WBTZ 99.9 FM – Rock7. WPLB 101.3 FM – Classic Hits8. WCFE 101.9 FM – North Country Public Radio (NPR)9. WXLF 96.7 FM – Classic Rock10. WICY 101.7 FM – Oldies AM Stations:11. WIRY 1340 AM – News/Talk (same as 107.1 FM)12. WVTK 92.1 FM – Classic Hits (licensed to Port Henry but serves Plattsburgh) Print/Online News:13. Press-Republican – Daily newspaper14. Sun Community News – Weekly newspaper17. North Country Public Radio News – In-depth regional reporting College Media:18. Cardinal Points – SUNY Plattsburgh student newspaper19. WQKE 102.1 FM – SUNY Plattsburgh radio station Additional Resources:20. Plattsburgh City Website – Official city announcements21. Clinton County Government – County news 3. Local SEO: The #1 Way to Get Found Online When someone searches “plumber Plattsburgh NY,” Google shows three local businesses (the “Map Pack”) before organic results. If you’re not there, you’re missing 44% of clicks (BrightLocal). ✅ Must-Do’s: Google Business Profile (GBP): Claim yours—it’s free and essential for appearing in local searches. Local Keywords: Include phrases like “Plattsburgh [service]” in page titles, headers, and content. Reviews: 88% of consumers trust online reviews as much as personal recommendations (ReviewTrackers). Politely ask happy customers to leave feedback. 📌 Example: A Plattsburgh roofing company could create a page titled “Best Roofing Contractors in Plattsburgh, NY” with customer testimonials and service-area details. 4. Offline Marketing: How to Win in a Small-Town Market In small cities, community trust drives sales. A 2022 study found 56% of consumers choose businesses they recognize from local events (Forbes). ✅ Proven Tactics: Partner with neighboring businesses: Example: A gym could offer discounts to employees of a nearby hospital (CVPH). Direct mail: Target high-ROI neighborhoods (e.g., SUNY Plattsburgh student housing for food delivery ads). Local sponsorships: Support little league teams or charity runs for brand goodwill. 5. The Final Checklist: Putting It All Together Step Why It Matters Optimize Google Business Profile Controls how you appear in local searches Get listed on data aggregators (Yext, BrightLocal) Ensures consistency across directories Run geo-targeted Facebook/Google ads Reaches only Plattsburgh-area customers Attend Chamber of Commerce events Builds relationships with other business owners Need Help? Let’s Get Your Plattsburgh Business Noticed Local marketing doesn’t have to be overwhelming. If you’d like: An audit of your Google Business Profile A custom local SEO plan Advice on which Plattsburgh ads work best 👉 Book a Consultation Call Stay Up-To-Date Wix, Weebly, Or Squarespace For Your DIY Website Must-Have Website Features for Small Businesses in Tupper Lake, NY You Need To Claim Your Google Business Profile Small Business Guide to Effective Web Design How a Professional Web Designer Improves Outcomes vs. a DIY Website How and when to use different logo file types The New England Small Law Firm’s Guide to Building a Standout Website with Wix Studio Why Business Citations Are Essential for Local SEO The Small Business Owner’s Guide to Writing a Homepage That Converts The Plattsburgh Business Owner’s Guide to Getting Found Online (Without Breaking the Bank)
Small Business Guide to Effective Web Design
Small Business Guide to Effective Web Design Designing a website for your small business is fundamentally different from creating a personal portfolio or blog. To build an effective site, you need a strategic approach that resonates with your ideal customers. Rather than simply showcasing your work, your website should address your customers’ pain points and demonstrate how your products or services provide the perfect solution. Before diving into design, let’s focus on attracting the right audience. Share this article Quick Links Need Help With Your Project? I’m only a few clicks away. WEBSITE DESIGN Beautiful websites to capture the attention of your ideal client. SEARCH ENGINE OPTIMIZATION See your website at the top of google! WEBSITE CONSULTING Get help on your do-it-yourself website design project. Know Your Ideal Customer Start by identifying: Your favorite type of customer – Who do you most enjoy working with? Your most profitable service – What offering drives your business? Your website should visually showcase how you help these ideal clients succeed—whether by delivering projects on time, staying within budget, or solving specific challenges. When visitors immediately recognize that you understand their needs and can be trusted, converting them into customers becomes effortless. In this guide, you’ll learn actionable tips to attract the right clients through intentional design and content. Let’s begin. 1. Create a Style Guide for Brand Consistency A style guide ensures your branding remains cohesive across all platforms. Logo: Specifications for sizing, placement, and variations. Typography: Fonts for headings, body text, and buttons. Color Palette: Primary and secondary colors with HEX/RGB codes. Imagery: Photo styles, icons, and graphics that align with your brand. Spacing: Margins, padding, and layout rules for uniformity. Think of your website as your digital storefront—consistency is key to making a strong first impression. Start with Your Logo Request the exact fonts and colors from your designer. Ask for usage guidelines (e.g., spacing, background colors). Extend the Brand to Your Website Use the same fonts, colors, and visual tone. Consistency builds trust—if a customer clicks from a Facebook ad to your site, the transition should feel seamless. Why It Matters: Inconsistent branding (e.g., mismatched colors or fonts) can make your business appear unprofessional, increasing bounce rates and harming SEO. 2. Structure Your Pages for Clarity A well-organized website guides visitors toward action. For most small businesses, a simple structure works best: Basic Page Hierarchy Homepage About Services Contact Homepage Layout Example Hero Section: Eye-catching image + clear call-to-action (CTA). Services Overview: Brief descriptions with links to detailed pages. About Section: Your story and value proposition. Blog Feed: Recent posts (if applicable). Testimonials: Social proof. Final CTA: “Get Started” or “Contact Us.” Footer: Links to key pages and legal info. Pro Tip: Start with a one-page website if you’re new, then expand as your business grows. 3. Craft Compelling, Customer-Centric Content Your website’s content should evolve with your business. Revisit and refine it every six months to keep it fresh and relevant. Writing Tips Speak to Customer Pain Points: Address their challenges in their own words. Example: Instead of “We offer IT solutions,” try “Tired of constant tech headaches? We fix them—for good.” Avoid Jargon: Write conversationally, as if you’re talking to a client on the phone. Anticipate Questions: Answer common objections upfront to build trust. Content + Design = Credibility Pair your words with professional images that reflect your brand. For instance, a bakery’s site should feature high-quality photos of its treats, not generic stock images. 4. Use Clear Calls to Action (CTAs) Visitors won’t take action unless you guide them. Effective CTAs Include: Direct Language: “Call Now,” “Get Your Free Quote,” or “Book a Consultation.” Visual Contrast: Make buttons stand out with bold colors. Next-Step Clarity: Explain what happens after they click (e.g., “You’ll receive a proposal within 24 hours”). Example: “Schedule your consultation today—no hassle, just solutions tailored to your needs.” 5. Optimize for Mobile Users More than half of web traffic comes from mobile devices. If your site isn’t mobile-friendly, you’re losing potential customers. Mobile Optimization Tips Use Responsive Design: Your site should adapt to any screen size. Simplify Navigation: Ensure menus and buttons are easy to tap. Improve Load Speed: Compress images and use fast hosting. Test on Multiple Devices: Check usability on smartphones and tablets. A mobile-friendly site ensures every visitor has a seamless experience, no matter their device. 6. Leverage SEO for More Visibility Even the best-designed website won’t help if no one finds it. SEO (Search Engine Optimization) increases your chances of appearing in search results. Quick SEO Wins Use Keywords Naturally: Research what your audience searches for and incorporate relevant terms. Optimize Page Titles & Meta Descriptions: These should be clear, compelling, and keyword-rich. Improve Site Speed: Slow-loading pages hurt rankings. Get Backlinks: Encourage reputable websites to link to yours. SEO doesn’t have to be complicated—just focus on making your content valuable and easy to find. Final Thoughts Your website is a living tool that should grow with your business. Regularly update its design and content to stay aligned with your customers’ needs. Need Help? If you’d like a professionally designed website that converts, reach out via my contact form. Let’s build something amazing together! Stay Up-To-Date How a Professional Web Designer Improves Outcomes vs. a DIY Website How and when to use different logo file types The New England Small Law Firm’s Guide to Building a Standout Website with Wix Studio Why Business Citations Are Essential for Local SEO The Small Business Owner’s Guide to Writing a Homepage That Converts The Plattsburgh Business Owner’s Guide to Getting Found Online (Without Breaking the Bank) Promoting Your Business In Plattsburgh, New York How to Create a Non-Profit Website on Wix (With Must-Know Tips!) How to Design a Website for Your Small Business in Plattsburgh, NY (Step-by-Step Guide) Building a Website With Wix
The Plattsburgh Business Owner’s Guide to Getting Found Online (Without Breaking the Bank)
The Plattsburgh Business Owner's Guide to Getting Found Online (Without Breaking the Bank) Hey there, fellow Plattsburgh business owner! If you’re tired of watching competitors pop up first when customers search for your services, grab a coffee (may we suggest Chapter One on City Hall Place?) and let’s chat about how to fix that. Share this article Quick Links Why Online Visibility Matters in Our Small City Let’s be real – in a tight-knit community like ours, being the “best kept secret” is bad for business. When someone Googles “plumber Plattsburgh NY” at 2 AM during a pipe emergency (because let’s face it, that’s when these things always happen), you want to be the name they see first. Fun Fact: Did you know 97% of people looking for local services turn to search engines first? And here in Plattsburgh, where word travels fast between the SUNY campus, the Air Force base, and our historic downtown, that online reputation matters even more. Need Help With Your Project? I’m only a few clicks away. WEBSITE DESIGN Beautiful websites to capture the attention of your ideal client. SEARCH ENGINE OPTIMIZATION See your website at the top of google! WEBSITE CONSULTING Get help on your do-it-yourself website design project. 1. Local SEO: Your Digital Front Door Imagine your Google Business Profile as your digital storefront on Margaret Street. If the lights are off and the sign is faded, people will walk right by. Here’s how to shine: Claim Your Google Business Profile (It’s free! And way more effective than that newspaper ad you’ve been debating) Pro Tip: Add photos of your team actually working in Plattsburgh – maybe at the Strand Theater or with Lake Champlain in the background Speak Like a Local in your website content Weak: “We serve New York residents” Strong: “Helping Plattsburgh families keep their homes cozy since 2012” (Bonus points for mentioning specific neighborhoods like Cumberland Head or Peru) Real Example: Adirondack Appliance Repair saw calls increase 40% after adding “Plattsburgh” to their service pages and posting before/after photos of local jobs. 2. Your Website: More Important Than Your Parking Spot Your website is working 24/7 – even when you’re enjoying the Battle of Plattsburgh fireworks. Make sure it’s putting in overtime for you. Must-Haves: A Clear Call-to-Action Bad: “Contact us sometime” Good: “Plattsburgh homeowners: Get your free estimate before winter hits!” Local Love Blog post idea: “5 Things Every Plattsburgh Homeowner Should Know About [Your Service]” Mention landmarks people know: “Just minutes from the Plattsburgh Marina” Pro Tip: If your site looks like it’s stuck in 2010 (we’ve all been there), platforms like Wix or Squarespace make updates easy. 3. Reviews: The Modern Word-of-Mouth In a small city, one bad review at the wrong time can hurt. But the good news? Happy customers want to help – you just need to ask. Painless Ways to Get Reviews: Text a Link right after a job well done:“Hi [Name], thanks for trusting us with your Plattsburgh home! Would you mind sharing your experience? [Google Review Link]” Make it a Team Game Offer lunch from Twisted Carrot for every 10 reviews your staff collects Fun Stat: Businesses that respond to reviews get 33% more customer engagement. Even a simple “Thanks, we loved serving you at our Plattsburgh shop!” makes a difference. 4. Social Media: Be the Talk of the Town The “Plattsburgh, NY Community Board” Facebook group has more daily action than our City Hall meetings. Here’s how to join the conversation right: Local-Proven Tactics: Share Behind-the-Scenes Post: “Our team prepping for the busy season at our South Catherine Street location!” Celebrate Local “Shoutout to our friends at Rulfs Orchard for the amazing apples in our break room today!” Run Targeted Ads Set your radius to 10 miles so you’re not wasting money on Montreal clicks Your Action Plan (No Fluff, Just Results) Task Why Bother? Plattsburgh Twist Fix Your Google Profile Shows up in “near me” searches Add photos with our iconic “Welcome to Plattsburgh” sign Collect 5 Reviews Builds trust fast Offer a Tim’s Tams coffee card for honest feedback Post Weekly on Facebook Stays top of mind Feature local spots (Like the Strand or Oval Brewing) Add Local Keywords Gets you found Use “Plattsburgh” + neighborhoods (West Plattsburgh, Morrisonville) Let’s Make This Happen! Look, we know running a business here means wearing 10 hats (especially during tourist season). But here’s the good news: Start Small: Pick ONE thing to improve this week (maybe your Google profile?) See Results: Track calls/website visits from your efforts Keep Growing: Add more strategies as you go Need a Hand? I’m just an email away at (kim@heyimkim.com). Or better yet, let’s meet up at Chapter one and grab a cup of coffee and chat about your business. Remember: In Plattsburgh, success comes from being both a great business AND a good neighbor. Now go show our community what makes your business special! Stay Up-To-Date The Plattsburgh Business Owner’s Guide to Getting Found Online (Without Breaking the Bank) Promoting Your Business In Plattsburgh, New York How to Create a Non-Profit Website on Wix (With Must-Know Tips!) How to Design a Website for Your Small Business in Plattsburgh, NY (Step-by-Step Guide) Building a Website With Wix Three Things Every Website Should Have Six Steps for Small Business Owners to Improve Website Performance Why Small Businesses Need A Website 4 FAQ’s for small business search Engine Optimization How to Plan Your First Event in Plattsburgh, NY: A Step-by-Step Guide
How to Design a Website for Your Small Business in Plattsburgh, NY (Step-by-Step Guide)
Today I share a few steps you should take before you design your own website. With a little planning the whole process can go quickly.
Why Small Businesses Need A Website
A website isn’t just a “nice-to-have” for small businesses—it’s essential. It serves as your online hub, helps you reach new customers, and drives sales more effectively than social media or ads alone. By investing in a professional website, you’re not only creating a powerful marketing tool but also establishing credibility and ensuring your business thrives in today’s digital-first world. Don’t let common barriers like cost or time stop you from building a website. The benefits far outweigh the challenges—and your customers are waiting to find you online! Stay Up-To-Date 4 FAQ’s for small business search Engine Optimization How to Plan Your First Event in Plattsburgh, NY: A Step-by-Step Guide What Is Branding And Why Does It Matter? Adirondack Park Marketing How to Redesign a Website Website Maintenance For Small Businesses 3 Signs You Need To Redesign Your Website What Every Restaurant Website Needs Why Local Search Optimization Matters What Is Click Depth And Why Is It Important? Why Small Businesses Need a Website As a small business owner, establishing a unique identity is critical to standing out in today’s crowded marketplace. A website can be your most valuable tool for achieving this. Unlike social media pages or ads, your website serves as your digital home base, where customers can fully understand your mission, value proposition, and offerings. In this article, we’ll explore why small businesses still need a website, address common barriers to building one, and highlight how it can help you grow your business, even with a modest budget. Share this article Quick Links How Many Small Businesses Don’t Have a Website?
3 Common Website Mistakes For Plattsburgh Business Owners
3 Common Website Mistakes For Plattsburgh Business Owners Creating and maintaining a website can be a daunting task, especially for small business owners in Plattsburgh, NY. It’s easy to make mistakes along the way, but the good news is that most of these mistakes can be corrected with some thoughtful tweaks. Today, I’ll walk you through three of the most common website mistakes I encounter when rebuilding or maintaining local sites and share actionable tips to help you improve your online presence. The goal here is to empower you to make incremental improvements to your website. Just like your business, your website should evolve and grow over time. Regular updates—at least every 6 to 12 months—ensure that your site stays current with changing technologies and remains competitive. Share this article Quick Links The Importance of Websites for Your Business Your website can serve as a versatile tool in your business strategy, functioning as your portfolio, a resource for potential customers, and a key driver of brand awareness. A well-designed, user-friendly website doesn’t just attract visitors—it converts them into customers. In a region like Plattsburgh, which shares media outlets with larger cities like Burlington, VT, and Montreal, QC, it can be challenging to compete against bigger companies with broader target markets. A strong website allows you to stand out locally, connecting you with customers who are actively searching for businesses like yours. Search engines prioritize results based on geography, so your site can help you reach customers who are close to your location. This means that your website is essential not just for showcasing your products or services, but for providing practical information like business hours, location details, and more—all while strengthening your brand image. Without a website, potential customers may question the legitimacy of your business. Now, let’s dive into three common mistakes that business owners make on their websites—and how to avoid them. Need Help With Your Project? I’m only a few clicks away. WEBSITE DESIGN Beautiful websites to capture the attention of your ideal client. SEARCH ENGINE OPTIMIZATION See your website at the top of google! WEBSITE CONSULTING Get help on your do-it-yourself website design project. Mistake #1: Not Targeting the Right Audience One of the most critical elements of a successful website is ensuring that it speaks to the right audience. Too often, I see businesses focusing on themselves rather than addressing the needs of their customers. Instead of listing your qualifications or years in business, focus on how you can solve your customer’s problems. To fine-tune your website’s messaging, consider going through a client avatar exercise. A client avatar represents your ideal customer and helps you better understand their demographics, behaviors, and pain points. By developing a detailed customer profile, you can craft content that speaks directly to their needs. This customer-centric approach enhances your messaging and ensures that you’re addressing the real concerns of your audience. As a result, your content will resonate more deeply, and you’ll likely see higher engagement and conversion rates. Mistake #2: Your Website Isn’t Mobile-Friendly With mobile devices driving more than half of web traffic, having a mobile-optimized website is no longer optional—it’s essential. Many businesses still rely on websites that were built five or even ten years ago, missing out on mobile functionality that’s critical today. A mobile-friendly website improves user experience by ensuring that content is easily readable, navigable, and accessible on smaller screens. Mobile users don’t want to pinch, zoom, or scroll excessively; they want seamless browsing. More importantly, search engines like Google prioritize mobile-friendly sites in their rankings. If your site isn’t mobile-optimized, you could be missing out on valuable search engine visibility. You can use Google’s free mobile-friendly test tool to identify areas where your website might be falling short. For an even quicker boost, consider implementing lazy loading, which speeds up page loading times and enhances mobile users’ experience. Mistake #3: Using the Wrong Images Images are a powerful component of any website, but they must be used wisely. Many business owners make the mistake of using poor-quality, generic, or incorrectly sized images, which can detract from the overall professionalism of the site. Instead of relying on overused stock photos, choose high-quality images that tell the story of your business. Opt for photos that reflect your brand and resonate with your target audience. If you must use stock images, select those that closely represent the people, places, and experiences your customers will encounter. It’s also important to optimize your images for the web. Large, uncompressed images can significantly slow down your site, leading to higher bounce rates. Crop images to the appropriate size and consider using file formats like .webp, which reduce loading times without sacrificing quality. Don’t forget to add alt text to all images; this not only improves accessibility for visually impaired users but can also boost your site’s SEO. Update Your Photos Review the images on your site. If you have better, more relevant images, swap them in. If not, explore high-quality stock photo sites like Shutterstock, Unsplash, or Pexels for more fitting visuals. Optimize Image Sizes Compress large images and crop them to the size you need to speed up loading times. Add Alt Text This often-overlooked detail can improve both accessibility and search engine rankings. Be sure to describe each image accurately. Summary: 3 Common Website Mistakes for Plattsburgh Business Owners mproving your website doesn’t have to happen all at once. By addressing these three common mistakes—targeting the wrong audience, lacking mobile optimization, and misusing images—you can take meaningful steps toward creating a website that works for your business. Remember, incremental updates are key to keeping your site fresh and competitive. If you’d like more personalized help, feel free to reach out for a consultation. Together, we can ensure your website becomes a powerful tool for your Plattsburgh business! Stay Up-To-Date Why Small Businesses Need a Website, Not Just Social Media Marketing Your Small Business In Malone, NY Squarespace vs Wix Vs Weebly – What’s the Difference Between
Best Company Strategies for SEO
Best Small Business Strategies for SEO Search Engine Optimization (SEO) is a critical component of any effective marketing strategy. It helps search engines determine which websites should rank higher in search results, enabling businesses to reach their target audience more effectively. If you want your website to achieve a prominent position in search results, implementing solid SEO strategies is essential. In this article, we will explore key SEO fundamentals and actionable strategies to optimize your website successfully. Share this article Quick Links 1. Keyword Research The foundation of effective SEO lies in thorough keyword research. Keywords are the phrases or terms that potential customers type into search engines when looking for products or services. For example, as a web designer, you might expect users to search for phrases like “local web designers” or “who builds websites for small businesses?” These keywords can vary from short phrases to longer, conversational queries. Search engines like Google use these keywords to match users with the most relevant content. To optimize your website effectively, you need to ensure that the keywords relevant to your business are present on your site. How to Conduct Keyword Research There are two main methods for conducting keyword research: manual research and using tools. Manual Research: Start by brainstorming a list of relevant terms and phrases related to your business. You can use a spreadsheet to track these keywords and analyze their relevance. Using Tools: Utilize tools like Google Keyword Planner, SEMrush, or Ahrefs. These platforms allow you to enter a few seed keywords and discover how often they are searched. They can also provide insights into related keywords, competition levels, and trends. Investing time in keyword research will significantly inform your SEO strategy and help you attract the right audience to your website. Need Help With Your Project? I’m only a few clicks away. WEBSITE DESIGN Beautiful websites to capture the attention of your ideal client. SEARCH ENGINE OPTIMIZATION See your website at the top of google! WEBSITE CONSULTING Get help on your do-it-yourself website design project. 2. Backlink Building Backlinks, or inbound links, are links from other websites that point back to your own. They are a strong indicator of your website’s authority and popularity. The more high-quality backlinks you have, the better your chances of ranking higher than competitors who have fewer. Types of Backlinks Backlinks can be classified into three main categories: Trustworthy Backlinks: Links from reputable and trusted websites that can enhance your credibility. Informational Backlinks: Links from sites that provide relevant content to your audience, further establishing your authority in your niche. Paid Backlinks: These are links obtained through paid means, such as link exchanges or sponsored content. While they can boost visibility, it’s crucial to approach this strategy carefully to avoid potential penalties from search engines. Building High-Quality Backlinks To acquire high-quality backlinks: Create Valuable Content Producing informative, engaging, and shareable content naturally attracts backlinks from other sites. Guest Blogging Writing articles for other reputable blogs in your industry can generate backlinks and expose your brand to a broader audience. Networking Build relationships with influencers and other businesses in your niche. Collaboration can lead to valuable backlink opportunities. Monitor Competitors Use tools like SEMrush to analyze where competitors are getting their backlinks, and identify opportunities for your own site. 3. On-Page SEO Optimization While keyword research and backlinks are essential, on-page SEO is equally crucial. This involves optimizing individual web pages to improve search engine rankings and user experience. Key On-Page SEO Factors Title Tags and Meta Descriptions: Ensure that each page has a unique title tag and a compelling meta description that includes relevant keywords. Header Tags: Use header tags (H1, H2, H3) to organize your content hierarchically. This helps search engines understand the structure of your content. Image Optimization: Optimize images with descriptive file names and alt text that includes relevant keywords. This can improve your site’s visibility in image searches. Mobile Responsiveness: Ensure your website is mobile-friendly, as an increasing number of users are searching on mobile devices. Page Speed: Optimize your site’s loading speed. Slow-loading pages can lead to higher bounce rates and negatively impact your SEO rankings. 4. Regular Content Updates Search engines favor fresh, relevant content. Regularly updating your website with new blog posts, articles, and resources can help improve your search engine rankings. Content Ideas Blog Posts: Share insights, tips, and industry news to engage your audience and keep your content dynamic. Case Studies: Highlight successful projects or client stories to showcase your expertise and build credibility. Guides and Tutorials: Create comprehensive guides that address common questions or problems in your industry. Summary Effective SEO is an ongoing process that requires dedication and strategic planning. 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2020 Cat Art Show Plattsburgh, NY
2020 Plattsburgh Cat Art Show at City Well, City Hall Place The 4th annual Cat Art Show & Sale will take place on December 5th at City Well in Plattsburgh, NY. The Cat Art Show & Sale is a yearly fundraiser that works with artists to raise money for the Elmore SPCA. The call for artists is from November 14th until the 28th. 2020 has been such a hard year, and I’m excited to help organize an event to bring people together. This year’s event is brought to you by Hey, I’m Kim (me) and Eve Petrashune. We are once again working with City Well, which now houses Chapter One Coffee and The Z Group Real Estate. It will be exciting to offer patrons the opportunity for a great latte and bite to eat while viewing the art. As organizers, we are excited to return to the newly reenvisioned City Well. I had joked that City Well acts as the Plattsburgh “Room of Requirement.” Like the storied “room of requirement” from Harry Potter lore, City Well can be whatever you need it to be. From live music, art show, to space for a community forum- this space can meet those needs. Share this article Quick Links A Place For North Country Cat Artists Any artists who wish to participate can submit their cat-themed art between November 14th and 28th at City Well. We will leave submission forms at the location. We ask that you place your artwork in a bag with the submission form. Artists can choose to donate any proceeds from the sale of their work or donate just a portion. Even if the artist contributes 5% of the sale, every penny counts. Our goal is to support Elmore, but we want to support artists, too. History Of The Plattsburgh Cat Art Show The whole idea for the Cat Art Show started back in 2014 when the Adirondack Human Society closed its doors. Their closure displaced dozens of animals to different shelters across the north country. One of the places many of the animals found refuge was the Elmore SPCA. Elmore did what it could to provide medical care and find permanent homes for as many animals as possible. Elmore has consistently stepped up to rehome as many animals as possible throughout the years. For this and many other reasons, we continue to host this event in their honor. Year One And Two at ROTA Gallery On Bridge Street The first two years were hosted at the ROTA Gallery, formerly located at 39 Bridge Street. ROTA was the go-to-place for punk shows, or if you wanted to host a private art show. I distinctly remember figuring out how to fill the massive space with just a few pieces of art. Thankfully, the first year was a big success, and we started thinking about planning year two. Thankfully in year two, several friends helped hang the art. We added an interactive game, create your own cat art area, hors d’oeuvres, and a few extras that helped us raise more money than year one. Switching To City Well After a several-year break, I reached out to Art Beat organizer Kris Petrashune. I heard about several successful art openings Kris and her team had organized. She seemed like a logical ally to help organize the cat show and take it to the next level. Kris brought experience and organization to the show that hadn’t previously existed. With this new partnership, we were able to work with WNBZ and host the event at City Well. Maggie Graf even lent a hand to hang the art. City well was the largest space we have ever needed to fill, but thankfully local artists contributed a lot of work. Some of my favorites from the show were a micro-knit sculpture, block carving by Jasper the 9-year-old, and a very cool drawing of Edgar Allen Poe. In our fourth year, donations helped us pay the $200 space rental and donate $718 to Elmore. Why you should come to the cat art show and sale This year it is more important than ever to support animal shelters and local artists. The event is intentionally hosted before the holiday season. We hope people use this to get a heartfelt homemade gift for themself or someone they love. Participants go away knowing that their money is either going to support a local artist or animal. 2020 has been a hard year, not just on our pocketbooks, but on our emotions. Use this opportunity to come out and socialize as well. Bring your mask and grab a coffee from Chapter One when you arrive. We will be mindful of how many people will be allowed in the space, ensuring everyone’s safety. If you have time while in downtown Plattsburgh, grab a bite to eat, visit the Co-Op, or one of the many thrift stores. The show is our way of supporting the local animal shelter in their efforts. With your help, we can help our local business owners and community members as well. Stay Up-To-Date Client Avatar Guide and Free Download What Is The Best Small Business Website Builder? 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