three things every website should have a small business guide

Three Things Every Website Should Have

Today I will share three things every website should have. If you’re getting ready to build your first website these tips will ensure you’re covering the basics.

Today we will discuss

  • Choosing a domain name
  • Writing content
  • Creating website structrure

By the end of this article, you will have the skills to create a great website with the potential to rank well on search engines.

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Choosing A Domain Name

A domain name is critical for a website because it can tell the user who you are and what you offer. Clients both see your domain online, as well as any print marketing you will use in the future.

There are several things to consider when choosing a domain name.

  1. Find an easy-to-spell and short domain name.
  2. The name should be relevant to what your website is all about.
    1. Consider adding your town or city if you only work locally.
  3. A generic domain name that doesn’t offer excitement or trust may turn clients off.
  4. Avoid using too many keywords because this can look suspicious.

A good domain name can boost your business’s brand recognition and reputation. Make a list of all possible combinations of what you do, and where you do it. 

A domain often costs $25 a year. You can check if your options are available using



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Well-written content

Well-written content can make or break your website. You need to use language to attract the right customer, outline the problem you solve, and how you solve it. 

Many websites get stuck talking about what makes them great, not how they help their customers fix an issue. I highly recommend reading Donald Miller’s Building A Storybrand to help you right compelling website content. 

When creating content, it is important to ensure that it provides value to the reader from any perspective. According to the National Adult Literacy Survey, it should be readable for the average reader. If you have a high-quality website, your content should be written for a 7th or eighth-grade reading level.

Writing for Search Engines

In addition to having a clear message, your website must be optimized to be found by search engines.

Understanding how to write proper meta titles, meta descriptions, headers, links, and alt-image text can help more people find your content. 

Add Supporting Photo

A photo gallery can be a great tool to boost your customer relationship. Your customers are looking for visual examples of the products they are considering, so a photo gallery is a great way to show them.

You can also introduce your products and services and showcase your values and brand.

The customer experience will be more satisfying when they can see the products or imagine what their life will look like if they choose your business.

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    Limit Buttons In Navigation

    Navigation is the way in which visitors interact with a website, and it should be designed to make it easy for users to find the information they need.

    Limit the number of items on your menu to seven or fewer. Use a button in the navigation to make it easy for clients to buy, schedule, or contact you. 

    SEO TIP: The home page of a website has the most authority with search engines, so ensuring that your link juice flows from there to deeper pages is key to your success.


    Summary: Three Things Every Website Should Have

    These are just 3 things every website should have, and things can get more complicated from here.

    However, you should first remember that the website should be built to serve your ideal customer. The website name, content, and navigation should help customers understand who you are and if you can help solve their problem.

    If you would like to talk to me for a website consultation to see if you’re on the right track, feel free to contact me via the 5-minute contact form.

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