A domain name is critical for a website because it can tell the user who you are and what you offer. Clients both see your domain online, as well as any print marketing you will use in the future.
There are several things to consider when choosing a domain name.
A good domain name can boost your business’s brand recognition and reputation. Make a list of all possible combinations of what you do, and where you do it.
A domain often costs $25 a year. You can check if your options are available using domains.google.com.
Well-written content can make or break your website. You need to use language to attract the right customer, outline the problem you solve, and how you solve it.
Many websites get stuck talking about what makes them great, not how they help their customers fix an issue. I highly recommend reading Donald Miller’s Building A Storybrand to help you right compelling website content.
When creating content, it is important to ensure that it provides value to the reader from any perspective. According to the National Adult Literacy Survey, it should be readable for the average reader. If you have a high-quality website, your content should be written for a 7th or eighth-grade reading level.
In addition to having a clear message, your website must be optimized to be found by search engines.
Understanding how to write proper meta titles, meta descriptions, headers, links, and alt-image text can help more people find your content.
A photo gallery can be a great tool to boost your customer relationship. Your customers are looking for visual examples of the products they are considering, so a photo gallery is a great way to show them.
You can also introduce your products and services and showcase your values and brand.
The customer experience will be more satisfying when they can see the products or imagine what their life will look like if they choose your business.
Navigation is the way in which visitors interact with a website, and it should be designed to make it easy for users to find the information they need.
Limit the number of items on your menu to seven or fewer. Use a button in the navigation to make it easy for clients to buy, schedule, or contact you.
SEO TIP: The home page of a website has the most authority with search engines, so ensuring that your link juice flows from there to deeper pages is key to your success.