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How A Web Design Consultant Can Help

Web design consultants work on a project basis for a limited period of time. They collaborate with companies on website projects and assist with digital marketing strategy implementation.

Users have high expectations for business websites today. A consultant with user experience skills can help a company create an inclusive website that meets users’ needs.

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1. Improve Navigation

A good web design consultant can help you improve your website’s navigation. They can help you develop a sitemap and make sure that your pages link together correctly. They can also ensure that your navigation is visible and accessible to all users. For example, they can use contrasting colors to highlight clickable text on your page so that people with visual impairments know where to look for the links.

A web designer can also help you determine which pages on your site are most visited and by whom. They can then provide recommendations for improving the overall user experience. They can recommend new features or changes to your existing ones that will increase conversions and improve traffic to your site.

Website visitors expect to find the information they need quickly. If your navigation is not intuitive or easy to use, you could lose customers and potential revenue. A web design consultant can help you make your navigation clearer and more attractive. They can even suggest ways to enhance your site’s search engine optimization.


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2. Improve Conversions

Web design can have a direct impact on how well your website attracts potential customers. A website that is designed with conversions in mind can help boost your sales and business growth. This is because users are more likely to take action on a website that is visually appealing, easy to navigate and provides useful content. 

Studies have shown that providing too many choices can increase a visitor’s cognitive load, making it difficult to process the information and make a decision. Many small business websites have too much information, and too many choices.

A consultant can help improve conversions by streamlining choices and adding using call to actions (CTAs). These are buttons or links that encourage people to take action on a website. For example, a CTA could be a button that says “buy now” or “contact us.”


**Extra tip**  Always review your website’s content. Take a few minutes every few months to review that the services are listed correctly, your about lists your current staff members, your phone number, and hours of operation.


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    3. Improve User Experience

    The user experience on your website is one of the most important factors for a successful website.

    An effective website should provide the user with a seamless, intuitive, and engaging experience. In addition, it should be also  optimized for search engines and mobile devices. A web design consultant will help you create an experience that meets both of these goals.

    Often, businesses spend a lot of time and money on building a website, only to find that it is not working for them. A web design consultant will perform a thorough site audit and identify any areas that need improvement. They will then advise on how to fix these issues and make the necessary changes to ensure your website is performing to its potential.

    Website design consultants are also experts when it comes to creating user journeys on your website. They can add extra features to your website like videos or graphics that can help users find what they need more quickly and effectively. They can also create a clearer value proposition for your products and services, which will lead to an increase in conversions.

    How to find a website design consultant​

    The first step in finding the right web design consultant for your business is to check their credentials and reviews. Before hiring someone, be sure to compare several candidates by their price, level of knowledge and skill, experience, terms of work, and more. With a little bit of time invested, you can find the perfect person to help you build your website.

    Web design and user experience design is constantly changing, and it’s important to stay up-to-date with current trends. A good web design consultant will keep up with the latest research, strategies, and technologies, including mobile devices and social media integration.

    Your consultant should work to understand your needs and goals for the website and advise on how to best reach those objectives. They can help make sure the website meets accessibility standards such as including image alt tags and text for screen readers.

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    A good web designer will have excellent interpersonal skills, which are essential for working well with clients. They should be able to listen to their clients, understand their needs, and be able to work well with others on team projects. They will also be able to communicate clearly, both verbally and in writing.

    A web design consultant will also be able to recommend different marketing strategies for your website. They will know how to optimize your site for SEO and other online marketing efforts, such as PPC advertising, so that you can generate more leads and sales. They will be able to advise you on the best approach based on your budget and specific business goals.

    Using the consultant will allow you to optimize your website to rank higher in search engine results pages (SERPs), which will result in more visitors and increased sales. Choosing the best website design consultant will save your company time, money, and resources in the long run.

    Summary: How a web design consultant can help

    If you’re looking to build your own do-it-yourself small business website, consider hiring a web design consultant. They can help you plan everything out so you have a roadmap to follow. You can then build knowing key information to make the best choices. 

    Hiring a website consultant can help you optimize the site to reach the right customers. Avoid common problems that keeps you below the competition, and build with confidence! If you want me to consult on your project, contact me! I’d be happy to plan a site that is built to work for you.

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