Would I recommend Wix to a small business owner?
Honestly, Wix is one of the best when it comes to DIY web design. I love how they have been building out their platform. Their team has worked hard to build an intuitive platform with a lot of tutorials and walkthroughs. They have drastically improved their templates and named them in a way that a small business owner can identify, click for a demo, and then start adding their content. There are a few minor annoyances- but honestly, they are neglegebale. Wix can help you build your site and jumpstart your marketing- which shows their commitment to entrepreneurs and DIY web design.
The free builder still left plenty of services on the table, and their monthly rates are very, very reasonable for the services you get in return.