You know that different generations have different names right? Does it catch you off-guard when someone names their baby “Geraldine”? It may sound strange to many ears because it is a name from another place or generation. When you are thinking of your avatar name, consider the following variables:
- Names from different generations
- Geographically specific names
- Religious names
- Names among different income brackets
While I’m writing copy I never actually write the name of my client avatar in my work. However, I do think, “Alright, Jamie, how can I help you today.” or “What would Jamie think about this?” Once you define your avatar, give them a name and imagine you are writing every Facebook post and website blog as if you were talking to them.